Ann Brashares is the best-selling author of the Sisterhood of Traveling Pants series. Perhaps you’ve heard of it? With over 8 million books in the series sold and a movie spinoff this series is an absolute powerhouse that truly connected to a generation of girls.
Now Ann has a new book, The Here and Now, and Random House asked me to join them in recreating their site for Ann. They needed a new site that would play to the characteristics of the new book without alienating readers of the Pants books.
We started with the base design from her new book’s cover, utilizing subtly shifting shapes to show the depth and complexity of Ann’s writing. Since our target audience was teenage girls I brought in bright colors throughout the site, while keeping the rest of the layout and visual elements simple, sparse and clean. Each page has its own color scheme, adding visual excitement throughout.
The pages on the site are simple – but we still wanted to make sure they were as easy to update as possible. The videos page and books page were custom-built on the backend so that Random House just had a few fields to fill out and everything would work, even as the site scaled down for mobile devices. We simplified pages even more so that mobile users would have a pleasant and uncluttered experience.
Ann and the team at Random House loved the new, clean design and we were able to deliver a site that will exhilarate Ann’s readers for years to come.
Brad’s design work is creative and impeccable — and best of all, he listens well and asks all the right questions, with no assumptions about his clients’ experience.
It was so much fun working with Apt Design on our logos and branding. Brad listened carefully to what everyone had to say and then somehow gleaned the critical points out of that diverse input.
I have seen Brad’s web design work on two separate and very different projects. I was impressed on each occasion with the time he took to really understand what the customer wants and needs from each project, leading to a great website both times.
Since completion we have noticed increased customer usage of our website for research and enjoy additional business from these new customers. Brad comes to you from Boswells highly recommended.
I love working with Brad! His eye for detail is what really differentiates him from other designers. When I work on a project with Brad, I always know that the finished product is going to be stellar.
I have not known of anyone that has worked with him on a project that has not been 100% pleased with the end product but also with the process.
The quality of his work and his professionalism (think pragmatic time management, setting expectations) are superb. He’s a seasoned freelancer and that means good things if you’re a client of a collaborator.
The thing that I have always appreciated about Brad is his timeliness in turning around great new designs even in the face of looming deadlines. Creativity is at the heart of good design and Brad is blessed with an abundance of creative DNA. Brad’s professional, straightforward and timely approach to design creation and implementation will make your life easier.
Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality.
It was a pleasure to work with Brad at Apt Design. On the design front, his concepts were spot on, so we never got started on false trails. And he easily and accurately incorporated my feedback in a comfortable back-and-forth dialogue that resulted in a strong final product. I remain extremely pleased with the result.
The design work is flawless, the content is accurate and always within the project budget. He is consistently able to be reached, is open to questions and comment, and each project has been completed on time.
We’re proud of what the public experiences when they come to our Run Wenatchee website. The site is clean, well-organized and lively, and for good reason. Brad Fitzgerald took the early design concepts we had in mind and made those come to life in a singular fashion.
Brad was always extremely prompt and professional in turning around what we requested. And Apt Design brought top quality design elements and ideas to the table for our consideration.
Brad provided very clear and understandable (for those of us who are tech challenged) directions on the process, explaining the steps he would take to build and design the site, as well as the input he wanted from me, and the training involved once the site was complete. Brad, who has a sharp eye for design, ran with it and produced a great site. He does good work.
Brad always seems to find new and exciting ways to convert ideas and client direction into beautiful and unique website designs. The quality of his work, turnaround time, and attention to detail are all top-notch.
I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.
He has solid ideas and is willing to listen, which in turn makes him an extremely effective communicator. His ability to organize the creative and administrative side of his business sets Brad even further apart from anyone
He’s nailed countless designs for my clients and he gets it every single time.
Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. Not only is the website wonderful, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.
Brad is a joy to work with. He’s a great listener. He was able to take our vision and make the reality of our design even better! He is a design professional with an understanding of what businesses need: on time, on budget and on point. He was patient with our input, prompt with our…
…artistic intuition that can’t be learned, keen insight into what a project needs, the people skills to lead the creative process, the organizational skills to manage the whole undertaking, and the work ethic to get the job done when and how it should be.
I really can’t recommend Brad highly enough. He’s come through for us time after time, and always delivers outstanding work. His sites are beautiful and functional works of art. Brad has designed the websites for some of our biggest authors. You know he’ll deliver an amazing site, right on schedule.
Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.
What I love about Brad is that he can capture the vision of what I am wanting designed and make it even better than I imagined. To top it all off, Brad is just a really nice guy and he’s easy to work with!
I can count on Brad. When he says he’s going to do something he gets it done. That accountability is probably one of the most important things I can have from someone I work with. Brad is certainly one of the most accountable people I’ve had on my team.
When you hire Brad you get his creative talent mixed with dependability and you end up with someone who is really great to work with.