The Web Design Process

I’ve worked with dozens of clients to create over 100 websites, all created from scratch to perfectly match my client’s personality, vision, and website goals. Through the years I’ve honed a method that will make building your new website a quick, painless, and maybe even fun process. Here’s how it works:

Communication

My first job is to find out exactly what you are looking for in your new site. We’ll work through my handcrafted Project Brief which will give me a better idea of who you are targeting as well as what you want your site to look like and be able to do for you.

Content

The content on your website is vital to engage your audience and move them to action. I can help you coordinate all this content to go on the web, and if need be connect you with professional copywriters and photographers who will take your content to the next level.

Design

Then comes the fun part – designing your new website! I’ll create custom designs of your homepage and you’ll get the chance to pick your favorite and give any feedback you have. From there we’ll work through the rest of the site – designing out every necessary piece until you say it looks perfect.

Development

I work with the best developers in the world, but that’s not even something you have to worry about. I’ll take care of everything technical and you can just watch for the email telling you things are ready to go. Your custom, professionally-coded site will sit on WordPress, the internet’s leading content management system. This makes is scalable, secure, and ridiculously easy to update.

Launch & Training

You’ll have the chance to review your fully-functioning site before anyone else can see it and make any final changes you want. When you’re ready we’ll launch your website and let it take over the world. It’s now your turn to start promoting it and continually driving visitors to it.

I’ll create a custom-built tutorial for you that explains in detail how to update and edit every part of your website. We’ll hold a quick meeting where I’ll show you how everything works – and it will be easier than you thought possible. Now the power is in your hands!

Edits and Improvement

I’m available to you at any point in the future for updates to your site – big or small. Some clients come back to me for every update, but most handle all the changes to their site on their own. I can also help you take a look at your traffic and visitor analytics in the future to help determine ways to revise your site for better goal conversion.

In the end you’ll have a new website that you and your visitors love, is easy for you to update, and helps you stand out from the sea of boring websites!

 

Traci Mann, Author, Professor of Psychology

Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. Not only is the website wonderful, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.

Jennifer Korfiatis

Marketing Consultant, Professor

I have always found his creativity, professionalism, and work ethic to be outstanding. He consistently meets deadlines, and is honest and up-front as to his timeline when scheduling my projects.

Gautam Nayak

Doctor and President of the US Medical Soccer Team

Working with Brad was one of the best decisions our organization made. He is a consummate professional and delivers a beautfiul product in a timely fashion. He strives to make the website easy to navigate, practical, and visually appealing.

Kelly Allen

Owner of Late Bloomer Productions

Brad is not only one of the most creative people I have ever worked with, he is truly one of the “nice guys” who make life and work easier and more fun.

Rebecca Hargrove Fox

former Member Services Director of the Wenatchee Valley Chamber of Commerce

Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.

Robert Howard

Author

Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story. What’s more, he is a pleasure to work with—a great listener and highly collaborative!

Sherri Schneider

Executive Director of Community Farm Connection

It was so much fun working with Apt Design on our logos and branding. Brad listened carefully to what everyone had to say and then somehow gleaned the critical points out of that diverse input.

Benjamin Field

Principal and Clarity Consultant at be,clearly

The quality of his work and his professionalism (think pragmatic time management, setting expectations) are superb. He’s a seasoned freelancer and that means good things if you’re a client of a collaborator.

Nick Ohrn

Developer and Owner of Plugin-Developer.com

I still get compliments every other week on my site design and I think a huge reason my conversions are through the roof is because of the stellar work you did on that site. That project was by far the smoothest experience I’ve ever had with a contractor and I wouldn’t hesitate an instant to work with Brad again.

Kirk Douponce

Owner of DogEared Design

Apt Design is a pleasure to work with. They always meet or beat their deadlines with consistent creativity.

Roger Clute

former Executive Director of the Wenatchee Valley Visitor's Bureau

The thing that I have always appreciated about Brad is his timeliness in turning around great new designs even in the face of looming deadlines. Creativity is at the heart of good design and Brad is blessed with an abundance of creative DNA. Brad’s professional, straightforward and timely approach to design creation and implementation will make your life easier.

Brad is a complete professional and a pleasure to work with — he’s intuitive, creative, responsive and reliable.

Zach Cheatham

Owner of Z-AXIS Creative

Brad always seems to find new and exciting ways to convert ideas and client direction into beautiful and unique website designs. The quality of his work, turnaround time, and attention to detail are all top-notch.

Darren Reynolds

former Owner of Caffe Mela

Brad’s design sense is outstanding. I can communicate a concept and leave it up to him to come up with a beautiful, balanced, and rich interpretation of our ideas. It’s nice to have a few thoughts, and just say go.. and be amazed by what he creates.

Jerri Barkley

Marketing & Communications Coordinator for Wenatchee Valley Chamber of Commerce

I have not known of anyone that has worked with him on a project that has not been 100% pleased with the end product but also with the process.

Allison Williams

Executive Director for the City of Wenatchee

Brad was excellent to work with! He was creative, utilized broad input and was very quick to turn around deliverables. I would highly recommend Brad and Apt Design.

His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with.

Dr. Robert Rosenthal

Author

It was a pleasure to work with Brad at Apt Design. On the design front, his concepts were spot on, so we never got started on false trails. And he easily and accurately incorporated my feedback in a comfortable back-and-forth dialogue that resulted in a strong final product. I remain extremely pleased with the result.

Blair McHaney

President of The Gold's Gym Franchisee Association, Owner of Wenatchee Valley's Gold's Gyms

Brad is a guy that elevates himself to the status of “trusted advisor” and not many marketing partners understand how to do that. On top of that, I get e-mails from my staff telling me how wonderful it is to work with Brad. Brad has earned our trust and our business.

Brady Hudkins

freelance designer

He has solid ideas and is willing to listen, which in turn makes him an extremely effective communicator. His ability to organize the creative and administrative side of his business sets Brad even further apart from anyone

Jerrilea Crawford

Community Development Director, Wenatchee Chamber of Commerce

What I love about Brad is that he can capture the vision of what I am wanting designed and make it even better than I imagined. To top it all off, Brad is just a really nice guy and he’s easy to work with!

Nena Howell

Freelance Marketing Consultant

He’s nailed countless designs for my clients and he gets it every single time.

Kelly Allen

Insurance Broker

Working with Apt Design is like working with a genie….”Your wish is my command!” I simply had to share my vision, and, poof, just like that, it was created! Timely, detailed, and precise. It’s comforting to know that I never have to worry when working with Apt Design. They consistently come through for me, allowing me to focus my energy in other areas.

Emma Otheguy

Children's Author

Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.

Steve Maher

Partner at RunWenatchee.com

We’re proud of what the public experiences when they come to our Run Wenatchee website. The site is clean, well-organized and lively, and for good reason. Brad Fitzgerald took the early design concepts we had in mind and made those come to life in a singular fashion.

Brad made the process of developing my web site not only painless, but positively enjoyable. His enthusiastic, “can-do” attitude permeated every discussion we had. I would recommend him to any writer looking to develop a web site!

I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.

Ona Russell

Author and Speaker

As an author, I wanted something that would showcase my books, but do so by telling a kind of story. And that is exactly what Brad accomplished. The finished product is beautiful, evocative and efficient, just like a great novel.

Marissa Collins

Marketing Director at the Numerica Performing Arts Center

Brad executes a project with such ease that it really makes for an enjoyable experience. I trust Brad and would highly recommend his design solutions to anyone.

Annette Pennington

former Executive Director of the Wenatchee Downtown Association

The design work is flawless, the content is accurate and always within the project budget. He is consistently able to be reached, is open to questions and comment, and each project has been completed on time.

I really can’t recommend Brad highly enough. He’s come through for us time after time, and always delivers outstanding work. His sites are beautiful and functional works of art. Brad has designed the websites for some of our biggest authors. You know he’ll deliver an amazing site, right on schedule.