For the past few months the Gold’s Gyms of the Wenatchee Valley have been doing a great job of connecting to their members in a variety of ways, and not only while they are at the gym working out.
The Gold’s Gyms have been updating their blog often with great fitness and nutrition tips, as well as lots of overall wellness advice. But as the year began Melissa Schwab, a Gold’s Gym member, began blogging on the site about her experience trying to lose weight and get in shape as she participated in the Gold’s Gym Challenge. Hits to the site and comments on the posts are way up as people are excited to hear about someone’s experience from the trenches. They get to hear about the highs and the lows, the good times and the bad – told with the power of a personal voice.
At the same time Gold’s Gym staff ramped up work on the local Gold’s Gym Facebook fan page. And fan numbers and interaction there jumped significantly too. Staff created contests like “Post a picture that best says Strength to you,” kept Challengers and members updated on important times and events, as well as just providing a space for members to interact and support each other online.
To top it off the Wenatchee Valley Gold’s Gyms cross-promoted the blog, Facebook page and corporate site – all linked to each other and displayed in-gym. Members now have a great network online to get information about they gym, receive free fitness advice, hear about other’s experiences and get to know one another.
Your Person-ness
That’s one reason why writing a blog can help your online presence so much. People get that personal voice. They want to know that your company is more than just a big factory churning out goods. With a blog your personality comes through, and so does your person-ness. That’s not the only reason for a blog, and they certainly take time and energy to do right, but showing customers who you are is important.
But maybe even better – what are you clients and members and customers saying? That’s what people really want to hear about. How often do you buy something online without reading at least a few reviews first (witness the power of sites like Yelp)? Being involved in social media – having a Facebook fan page or Twitter account, allows for a centralized hub for discussion about your company. Just like Melissa’s blog, that involves people hearing the good and the bad. But it involves people, and it involves hearing – both of which are good for your company.
Take a minute to think about it. How could a blog or social media help you say something? Or, how can you use those tools to let others talk about you? How could you harness the power of a personal voice?
