Brad made the process of developing my web site not only painless, but positively enjoyable. His enthusiastic, “can-do” attitude permeated every discussion we had. Brad also gave me tutorials that help me to maintain my site by myself. I would recommend him to any writer looking to develop a web site, particularly ones like me who know nothing about doing so!
Brad is easy to work with and very quick to respond to any concern. When we started the web building process, I had a sense of my visual tastes, but very little design vocabulary to talk about those tastes. Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs (for example, my book is not yet available for pre-order, but Brad set up the site so that the order page is ready when the book becomes available).
He has a strong sense of what authors need to have on their websites, so I would trust Brad with choice of content as well as design. Brad designed my site to work well with both my career as a children’s author and in academia but still feel seamless. I can edit the site myself using WordPress, which is very intuitive for any computer user. Even so, Brad offered to help me learn the ropes and is always available for questions.
I tend to waffle – change my mind about colors, design and content, basically everything that makes up a website. Brad Fitzgerald of Apt Design may have been pulling out his hair while I flimflammed, but it never showed. He was patient and gracious. His creativity overflowed and he nailed it. His ideas were smart and clever and sensible. I chose Apt Design because Brad’s websites stood out from all the others I saw. The bonus was that besides his talent he is also a joy to work with.
Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. But somehow he was able to elicit preferences and opinions from me with his project brief process, and he came up with three distinct design concepts for me to consider. (Other designers I interviewed would only create one.) Plus, he didn’t run for the hills when I ultimately gave him a near impossible request: I asked him to create a website that would come across as trustworthy, scientific, warm, approachable, beautiful, and quirky. Those are not things that usually go together. But he found a way. (Three ways, actually!) Not only is the website all of those things and more, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.
I really can’t recommend Brad highly enough. He’s come through for us time after time, and always delivers outstanding work. His sites are beautiful and functional works of art. Brad has designed the websites for some of our biggest authors, including Ann Brashares, Markus Zusak, James Dashner and Lauren Kate. With Brad on a project you can rest easy, since you know he’ll deliver an amazing site, right on schedule.
As a veteran writer, I wanted to build a website that took the different activities of a highly varied, 30-year career and wove them together into a coherent and compelling narrative. Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story and made it easy for users to explore my broad portfolio of work. What’s more, he was a pleasure to work with—a great listener and highly collaborative!
Brad is a designer’s designer. He listens, asks the right questions and possesses the skills and artistry to produce a masterpiece, all in a timely fashion. That is how I feel about the website he created for me. As an author, I wanted something that would showcase my books, but do so by telling a kind of story. And that is exactly what Brad accomplished. The finished product is beautiful, evocative and efficient, just like a great novel.
Brad is a complete professional and a pleasure to work with — he’s intuitive, creative, responsive and reliable. He set up a speedy and reasonable schedule to get our project done and he nailed it down to the very day. He walked me through the site’s mechanics and delivered a product and a service that met all of my needs. I couldn’t recommend him more highly and I’m extremely pleased with the work he did for me. Don’t bother shopping around because he’s the real deal.
Hiring Brad Fitzgerald to create my website was the greatest gift I gave to myself in 2013. He is a pleasure to work with!
I needed a website that captured the mood and theme of my book, as well as created a platform for me as an author. I thought the hunt for someone special to create it would be tough, but as soon as I saw Brad’s work at Apt Design, I was sold. And as soon as I received the first email from Brad, I knew I had made the correct choice for such an important project.
That’s exactly Brad’s specialty: EVERY project he works on is the most important project to him, and that’s how he makes you feel through his accessibility, responsiveness, communication and professionalism.
Web design takes great creativity and innovation. Brad’s got it. I ended up with a website that looks cool, is easy to navigate and provides lots of great info. Many thanks!
After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. Brad has a degree in graphic design. He is also a father and an ultra-marathon runner. Brad listened to the website concept and worked accordingly. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.
It was a pleasure to work with Brad at Apt Design. On the design front, his concepts were spot on, so we never got started on false trails. And he easily and accurately incorporated my feedback in a comfortable back-and-forth dialogue that resulted in a strong final product. I remain extremely pleased with the result. I continue to receive high marks on my website from other professionals in publishing and several have asked for Brad’s contact information for projects of their own. When the inevitable problems arose, Brad responded to my cries for help promptly. He could also talk me down from blindly following suggestions from others that were in fact not in my best interest.. In sum, I have no hesitation in recommending Brad and Apt Design.
We needed something intensely original for The Human Condition. Not only that, it had to be functional, as well. Original, functional – let’s not forget approachable – there are so many facets one has to consider when building and marketing a business, website, or image. And I’m pleased to say that Apt Design put my mind at ease regarding all of these aspects. Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality. I am very thankful that I found Apt Design when I first started The Human Condition. I started with the best! And I hope to continue to work with Brad on future projects.
Communicating design concepts can be tricky, so when you find somebody who can consistently understand your abstract needs and ideas and translate them into creative designs that actually work, you latch on to them. That’s why I latched on to Brad at Apt Design at the very beginning and have stayed with him ever since.
Brad’s design work is creative and impeccable — and best of all, he listens well and asks all the right questions, with no assumptions about his clients’ experience. I know sometimes he went beyond standard effort to meet our group’s needs, and he did so gracefully and with good humor. Highly skilled and personally accessible — what a wonderful combo in a high-tech world!
I’ve worked with Brad Fitzgerald for several years on projects large and small. He has consistently delivered designs that capture the mission and generate excitement. His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with. In the business world, Apt Design is one of my favorites.