from The Office – “The Fire”
Ryan: Ok. Is it cheaper to sign a new customer or keep an existing customer?
Dwight: Existing
Michael: Shut it, can I just do it please? Um, its equal.
Ryan: It is 10x more expensive to sign a new customer.
Michael: Yeah, ok. Yes. It was a trick question.
Customer service can potentially be the most important thing that you offer your clients, and there is grave danger in not paying attention to your customer.
Not responding to communication, not helping customers to solve their problems, not listening to what they want, or downright ignoring them can be disastrous. Not only may they decide to stop using your services, they may decide to move over to the competition.
Getting new clients and projects is always great and exciting, but remembering to keep your current clients happy can help your business stay stable in the long run.