Marketing

When You Should Not Blog

Blogs are great. They have the potential to help your business reach across the world, stand out from competition and develop a following for your brand. Writing a blog can help establish you and your business as an authority in your industry. They can help you communicate with a niche market, disseminate news quickly, and build community.

photo by Kristina B

There are considerable number of positives to business blogging. Don’t get me wrong in this article – I think most companies should have a blog. However, putting a blog on your site is not a quick fix; its not an automatic easy way guarantee that your traffic will boom and your website be a success. Blogs take time, energy, and more time. And because of this many blogs on business websites can actually hurt the business. Few things worse looking on a professional site than a blog with one post, or a blog that hasn’t been updated in months or years. So, take some time to think about if blogging is right for your business. My suggestion? Don’t start a new blog if: Read More »

09/18/09 Comments (2) authority, blogging, business, community, consistency, internet, marketing, time

Apt Design Co-Sponsors Seminar

On April 9th Apt Design is co-sponsoring an event hosted by the Wenatchee Valley Chamber of Commerce, the 90-Minute Marketing Seminar. The presenters are Bill Hoke & Patty Graf-Hoke from Washington State. They will be talking about how businesses and non-profits can continue to market in a continuing hard economy by using cost-effective techniques.

From their materials:

More than 5000 people from Wasilla to Walla Walla, have attended the 90 Minute Marketing Workshops and walked away with practical, common sense strategies to help grow their business or organization. In just 90 minutes (that’s a promise) you will learn the basics for writing your own easy-to-use marketing plan and dozens of proven tactics you can take back and put to work immediately. This fast paced, real-world, hands-on workshop was created especially for small, local businesses and nonprofit organizations that are the backbone of our local economies and communties. For more information and testimonials, please visit www.90minutemarketing.com.

Staying on top of your company’s marketing is more critical now than in times of a booming economy (though you should remember to continue marketing even when things are going well). With many years in the marketing industry under their belts, the Hokes are sure to present a program to help you find the best ways to promote your company or organization. You can find more registration information on the Chamber’s website. I hope to see you at the seminar!

03/30/09 Comments (0) apt, business, marketing

aiga

apt design is happy to announce our new membership with the american institute of graphic artists, aiga .

the purpose of aiga is “the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.”

the process of joining aiga involves, well, mostly just paying them money to be included. nevertheless, it is the premiere association for graphic designers and we are proud to be a part.

the aiga helps its members by “promoting and communicating standards for ethical conduct and professional expertise”. but it is not completely inwardly-focused, “its members now place a higher priority on AIGA’s work in communicating the value of design to audiences outside the profession.”

thanks for the help and resources aiga!

01/29/08 Comments (0) design, marketing

in the press

apt design is featured in the latest edition of the wenatchee business journal in an article entitled, “Out on their own.” the article chronicles the startup of 4 new media companies in wenatchee, washington with biographies of each new business owner. we love the free press.

let us know: have you seen an impact on your business due to being in a publication?

11/09/07 Comments (0) apt, marketing, wenatchee