For the past few months the Gold’s Gyms of the Wenatchee Valley have been doing a great job of connecting to their members in a variety of ways, and not only while they are at the gym working out.
The Gold’s Gyms have been updating their blog often with great fitness and nutrition tips, as well as lots of overall wellness advice. But as the year began Melissa Schwab, a Gold’s Gym member, began blogging on the site about her experience trying to lose weight and get in shape as she participated in the Gold’s Gym Challenge. Hits to the site and comments on the posts are way up as people are excited to hear about someone’s experience from the trenches. They get to hear about the highs and the lows, the good times and the bad – told with the power of a personal voice.
At the same time Gold’s Gym staff ramped up work on the local Gold’s Gym Facebook fan page. And fan numbers and interaction there jumped significantly too. Staff created contests like “Post a picture that best says Strength to you,” kept Challengers and members updated on important times and events, as well as just providing a space for members to interact and support each other online. Read More