ethics

The Importance of Being Honest

If you tell the truth you don’t have to remember anything.

Mark Twain

Honesty solves a lot of problems by never letting them show up in the first place.  And its just as important in business as it is in your personal life.  Here are a few places to think about your honesty:

pinnochioBe Honest with your Employees

To a large extent you need to let your employees know what’s going on with your company.  Finding and keeping good employees can be difficult for any business, and if you want quality employees that will last you need to let them be invested in the company and feel like a part of the team.  Nothing breaks that down faster than them knowing that there is something going on and not being able to ask you what it is.

I’m not saying you should open your accounting files and let anyone scroll through, but the more involved an employee is along the way the more important and satisfied they will feel.  Ideally they can help brainstorm solutions with you and may help you solve issues.

Be Honest with your Potential Clients

With some businesses there can be a lot of smoke and mirrors before the sale.  Cut that out and let them see why they should work with you – without all of the fine print.  Be upfront in your sales discussions about your costs (you should be able to back up your prices anyways). Read More »