
design
Make It Pretty, but don’t forget the Point

The Magic Mouse from Apple is one of the most beautiful mice I’ve ever seen. But spend a couple hours using it and you’ll see that it’s ergonomics might not be quite up to snuff. There are discussions here and here about how the Magic mouse might be better with ergonomics. In fact, there is a product created just to fix the ergonomic problem for people who want to continue using such a pretty device.
So, there’s no denying that the Magic mouse is absolutely beautiful, but not necessarily the best at what it is supposed to do. What happened is that Apple traded function for beauty. Undoubtedly, many people buy Apple products simply because they are so beautiful, but the company can’t forget why a user is using something.
The same goes for you and your website. (Or for you designers – how you design your websites.)
Out on the interwebs there are many gorgeous websites that might not function as well as they could for their intended users. They have also traded beauty for purpose. Creating a beautifully designed site is important – it has been shown to increase your sales and the perceived value of your product. But remember the purpose of your site (whether that be to give people information, get them to buy a product, etc
) and keep that purpose first. Make sure that your user doesn’t have a problem doing the what they came to do (more on that in a future post). When building a website it’s vital the “cool factor” and your design do not hinder your user’s experience.
Where have where have you seen examples of beauty taking precedence over functionality?
Find a Non-Work-Related Hobby
This is Part 7 in the Apt Design 2011 Ebook Series – Creating Work/Life Balance.
Click here to get the book and see the whole series.
As a freelance designer I’m immersed in design all day, which works out great because I love design. Hopefully you love your job as well. But sometimes when we love our jobs we tend to want to keep doing them even when we’re not working. So we create hobbies – “personal projects” – that we do for fun oftentimes without getting paid for them. I know many designers, developers, writers and other business owners who spend plenty of unpaid time working on personal projects.
Personal projects are great.
But when they are essentially the same thing you do all day at your job, they don’t really help you become a fuller, more well-rounded person.
And I think that can be a problem.
Being Well-Rounded
Ancient cultures considered you to be a gentleman only if you were well-studied in many areas. Confucious said the “perfect man” is one who “combines the qualities of saint, scholar, and gentleman.” And in the 16th century the Italians said a gentleman needed “attainment in physical (sports and war) intellectual (education, literary and musical accomplishments) and also moral and social mores.” (source)

Being “well-rounded” will look different for each of us, but the whole point of being well rounded stems from the idea of being round, or being a complete circle. If your entire life is pencil-thin focused on one thing (like your job), then your are not filling out the circle of your life. I think a fuller life is one that is balanced. And that means having a variety of interests, hobbies, influences and experiences.
So, get a hobby. And get one that’s not the same thing as your job. In fact, in my opinion the further away your personal hobby is from your daily job the better. Be more than your job, more than just your profession. Basically, don’t let your work be your life. There are a myriad of new things waiting for you out there – go and explore them! You’ll be better for it.
Do This Now:
Similar to the exercise list, make a list of 3-5 new hobbies you’d like to try or new experiences you’d like to have. Then give yourself a month or two to try out each one.
Download the Wallpaper:
Working with a Team
2010 was the Year of Teams for me. Though I’ve worked at a design company besides being a solo freelancer, I hadn’t really worked on a design team since college. But 2010 found me working a lot on teams, both as a subcontractor for others and as a boss with subcontractors working for me. It was an eye-opening experience and I really felt like the projects I worked on with others turned out better than they would have if I had worked on them alone.
There were a few things I learned along the way, as a teammate, a subcontractor and a contractor. Here are a few of them:
1. Communicate Accountability
Accountability is huge when working with others. People need to know what to expect from you and you need to make sure and set those expectations correctly. If you are not going to be able to deliver on your part of the project for a week let clients and teammates know that so they’re not expecting it the next day. Make sure you meet your deadlines, and let your team know asap if you realize you’re not going to meet a deadline. Be the person on the team that people can rely on and they’ll love working with you.

2. Communicate Consistently
Whether its a daily call or a weekly email your team should be communicating at consistent times to keep everyone on the same page. Team members should never have to wonder where a project is or what they are supposed to be doing next on a project.
Also as much as possible, pick a consistent way to communicate. How do you and your team prefer to communicate otherwise? There are hundreds of tools out there for keeping teams updated – try some out and find the one that works best for your team.
The more you can get this communication down in writing the better. That way everyone can be part of the conversation and you can go back and review if questions or issues arise.
3. Communicate Personally
When you work with people on a team you’re working towards a common goal. Fancy corporate-speak and formal wording is unnecessary, especially the longer you work with someone. I’m not saying be a slob and fill your emails with cursing, but communicate personably while being professional.
Also this is your team you’re working with – so get to know them! Learning a little more about people’s personal life helps you understand them – how they tackle problems and handle situations. It also makes it easier and more fun to work towards a common goal with people you know and enjoy.
4. Communicate Feedback
The point of working on a team is that you’re better together than alone. Therefore get everyone involved on a project to produce better results. Make it easy and acceptable for your team to give each other (and you!) feedback. Then, don’t just brush it off. Even if you don’t implement their feedback talk about why and make sure they know their thoughts were heard.
Learning to accept feedback graciously about your part of the project is skill that you need to learn if you’re going to work on a team. See constructive criticism for what it is – other people trying to help make the finished product better!
5. Communicate Expectations
Let people know what you are expecting from them. And again, putting this in writing of some form is really crucial. Its important to communicate to people working for you what you expect them to deliver to you, and when you expect it. It makes their job easier if they don’t have to guess what you are wanting or needing from them.
One person that’s really taught me a lot about working on teams is Shane of Shane&Peter. He’s kind of a working-with-teams guru. Check out his extremely popular presentation on working with Distributed Teams.
For some final notes on teams here is my favorite inspirational video about teamwork:
Guest Blog Post on Creating a Healthy Work/Life Balance
There hasn’t been much action here on the Apt Design blog lately. One of the reasons for that is that I’ve been working on a post for another, bigger blog – GraphicDesignBlender.com after Preston invited me to write a guest post. Recently I finished up the article and it was published. If you want, just jump right on over there to read my post Creating a Healthy Work/Life Balance.
Work/Life Balance is something that a lot of people have problems with whether they be mechanics or CEO’s. Designers and developers certainly share this problem with other industries. In an attempt to not overwork myself and burn out I’ve read a lot of blogs and books on the subject and decided to share some things that have helped me achieve work/life balance. The article deals with things like saying “no” and the importance of figuring out why you are doing what you do in the first place.
GraphicDesignBlender was the perfect outlet for this article, as it helped me reach a community of almost 5,000 designers. Preston D Lee has done a great job helping freelancers Master the Business of Design by consistently offering informative and helpful articles about things designers want to read about most.
So thanks to GraphicDesignBlender, I hope you enjoy Creating a Healthy Work/Life Balance.
18 Beautiful Websites built with WordPress
WordPress was first built as a blog platform but has now developed into a full-featured CMS (Content Management System). It is easy to design in and develop for. Add to that its easy-to-use backend and scalability and you can see why more and more sites are being built using WP. Here are a few of my favorites sites built with WordPress:
Good
Might as well start with the best of the best. Clean and simple display of the content, with elegant and perfect design. Read More
A Fight to the Death
Brand New is a website that reviews and critiques new and redesigned logos and identities. Always a good read, they are not always praising designs just because they are new or designed by a famous design firm. Recently they wrote about a logo tournament that ends with just one logo standing.
The tournament was judged by some of the biggest names in the design world. Though the reasons these logos made it into the tournament is a little unclear, the ensuing battle is spectacular. And while we wouldn’t necessarily agree with all of the decisions (we think Apple should have made it further – but we’re a little biased), the overall winner makes sense. Not only is Target’s logo brilliantly simple, their in-house design team has been winning awards (for things like this) across all media in the past few years.
Not everyone agrees with the results of the showdown; check out the comments on that post to get some other opinions. And don’t forget to tell us what you think about the fight to the death here.
How To Cook A Wolf
At Apt, we are always interested in websites that employ horizontal scrolling. Why? Horizontal scrolling is basically a huge no-no when it comes to web design. It is taught against in schools and railed against online. And for good reason, for the most part scrolling sideways is highly counterintuitive. At least online, where user experience is king and most people are accustomed to going down a page for information.
That makes it all the more beautiful when a website is created in a horizontal fashion and done well at the same time. Such is the case for a new website we found called How To Cook A Wolf. The site is for an (apparently) upscale restuarant in the Seattle area. Georgeous photographs, sparse type, and great layout make this site work. What makes it stand out is the navigation. Visitors have the old option of scrolling across with their scrollbar, but LookAtLao Studio has added JavaScript buttons that slide nicely to the sections of the site.
Makes us wish we would have thought of that.
The Design Puzzle
“Design is a puzzle you create for yourself—you have all the pieces, but it’s up to you to decide how they fit.”
- from Design is in the Details by Naz Hamid
photoshop shortcut
so really, there are almost millions of photoshop shortcuts out there (no, really – take a look at all of these). but it seems you only learn new ones when you really start doing one task over and over and think, “there’s gotta be a faster way to do this.&quo{readmore}t;
well, one great shortcut i’ve found that you won’t stumble upon very easily deals with quickly running through the blending modes for a layer.


first, make sure you have the move tool (v) selected.
in your layers palette, click on the layer you want to change blending modes for.
now press (shift) plus (+) or (-) on your keyboard.


viola! you can quickly scan through the blending modes and see what effect each one has on your layer!






