Dr. Johnson was interested in a business card that would reflect his professionalism and education to his consulting clients. Apt Design provided him with a solution that is simple but makes a clear and concise statement. The cards were printed on water- and tear-proof paper, so Dr. Johnson could feel comfortable handing them out in any circumstances.
Business Card
Wenatchee Business Journal
The Business Journal has a good reputation in its community, but its look had remained basically the same for over a decade. The challenge on this project was to update their look while keeping the professional image of quality that the community knew already. The solution was to completely redesign the WBJ’s logo, to give their sales materials a new look, but to just slightly alter the look of the paper itself. Sections headers, pullquotes, and the body copy in the publication was freshened. In the end the readers responded well to the new cohesive look, and the Business Journal was provided with a modern identity that remained true to their past while helping them push ahead into the future.
