Now, when you buy an Apple product you get a little bit of a warrantee, but if you want extended coverage and help that’s worth anything you have to pay for it. Is it worth paying a premium for something you may never use? Let’s see…
A Broken Mac
A few weeks ago my Apple MacBook Pro went on the fritz. I did have the AppleCare Protection Plan, so I called up my special number and let them know the problem. After trying a few fixes my support guy decided the laptop needed to be sent in for repairs. The next day a return box was dropped off at my house. I pulled out a few tabs and had a package that custom fit my specific computer.
Apple paid the for overnight return to them, and I could track exactly how my repairs were progressing online at all times. On the third morning a box showed back up at my house with my perfectly fixed computer. Wow, that was worth paying for.
The Moral of the Story
The moral of this story?
If you have a premium service or product it better wow those paying extra for it.
Your products and services should always be excellent, that’s how you draw customers and clients in. But if someone is paying extra for a premium service or product they deserve extra speed in your step, extra value in your service, extra quality in your product. Make sure you are providing them with it and you’ll go from just having customers to having loyal fans.