Apt Design worked closely with Howell at the Moon Productions from the beginning phases of their new documentary film. We created a design style which was integrated in both the video and across promotional materials. Apt Design handled the creation of all the promotions and collateral for the film, including invitation postcards, banners, the dvd face and cover, advertisements, the movie poster and more.
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Wenatchee Valley College
The local college was ready to begin their annual marketing campaign, and this year they were ready for a new look. Based on the concept of ‘growth’ a design style was created that set the tone and provided consistency across print ads, transit signage, and direct-mail marketing. The style was very modern and clean while staying classic and appealing to the college’s older demographic.
Wenatchee Valley Convention & Visitors Bureau
The Visitors Bureau promotes the Wenatchee Valley all over the region and across the nation. For 2007 they were presented with a design theme that would be used across all of their marketing. Variations in color and photos were easily incorporated in a variety of advertisements that ran in magazines such as Horizon Air, Seattle Magazine, and Northwest Travel.
Wenatchee Downtown Association
The WDA wanted a new look for their promotional materials. Taking cues from the original bricks lining the streets downtown we created a design style that incorporated the heritage of the area and the modern services of shopping and events. Ads for a variety of downtown members were coordinated and created and a custom artsy map was created for the foldout portion of the brochure.
Wenatchee Business Journal
The Business Journal has a good reputation in its community, but its look had remained basically the same for over a decade. The challenge on this project was to update their look while keeping the professional image of quality that the community knew already. The solution was to completely redesign the WBJ’s logo, to give their sales materials a new look, but to just slightly alter the look of the paper itself. Sections headers, pullquotes, and the body copy in the publication was freshened. In the end the readers responded well to the new cohesive look, and the Business Journal was provided with a modern identity that remained true to their past while helping them push ahead into the future.
