In 2013 the Wenatchee Valley Visitors Bureau was merged into the Wenatchee Valley Chamber of Commerce to form a new organization that would take care of both promoting the Valley to visitors and taking care of businesses in town. Apt Design had a great working relationship with both of the previous organizations, so their decision to continue using Apt Design was a natural extension of a successful partnership.
We first set to work defining a new look for the new Chamber, and indeed creating an all-inclusive brand for the entire Valley. A composite of organizations in the Wenatchee Valley contracted with Arnett Muldrow to help them create a brand for our entire area. AM flew to town for a few days and in a short time delivered most of a comprehensive brand statement for the Valley. Apt Design then stepped in to finalize the assets the organizations’ would be using. While that focused heavily on creating a variety of separate yet unmistakably parallel logos, I also created a visual design style for the Chamber for use across all their materials – including online and print ads for visitors and internal flyers and brochures for local businesses.
Next we turned our attention to tackle the biggest project – the merging of the two old organizations’ websites into a single destination on the web.
Information architecture was critical on this site redesign. We pored over Google Analytics reports to see what visitors were doing on both old sites, and strategized how we could best get every user group what they wanted as quickly and easily as possible. Weeks were spent reviewing and reassessing the content from both old sites to make it easier for visitors to find what they were looking for.
In the end we made the main emphasis of the website centered on visitors to the Valley and separated out the Business and Relocation sections of the site into entirely different areas. Each area was then given it’s own distinctive look and feel to subtly notify visitors that they were viewing a completely different set of information.
Because there was simply so much content in each area of the site we focused on a ‘listings’ model that applies to most of the site’s content. A listing is a place of interest, business, restaurant or hotel. Each listing is easily populated with things like title, photo and description but can also store information like website, location and Facebook page. Because each listing can then be categorized and tagged, they can then be dynamically resorted and cross-linked based on what you’re looking for (example: explore all the Kid-Friendly places in Wenatchee!). This became the true power behind the new website, and one that continues to be built upon.
In keeping with the “fresh” theme of Wenatchee’s new branding, we knew that this site needed to keep content updated and current to maintain a strong presence in the Valley. Since the homepage is by far the most-visited page on any website we paid close attention to keeping it up to speed. The giant lead images let the Chamber promote the greatest parts of the Valley, and 3 easy-to-update callouts underneath are the perfect place for preeminent seasonal topics and links. Featured Calendar events get you to the action straightaway and a blog connects you to the latest thoughts and opinions in the area. Lastly a dynamic footer finally integrates the Chamber’s rich social media experience in an easy-to-view digest.
A comprehensive tutorial gave the Chamber the power to update and edit every single part of their website. Task in hand they have been diligent to keep new content entered and keep the energy of this site alive and active!
One of the main foci for the Chamber was having a fully-featured, comprehensive calendar that would be populated with everything happening in the Valley. We used Modern Tribe’s Event Plugin to get things going, then completely customized the design to make it fit beautifully. Filling in hundreds of events would still be taxing to the Chamber’s staff however, so Nick custom-built an events aggregator that pulls in events from other participating calendars in the valley to truly create one calendar to rule them all.
Marketing & Communications Coordinator for Wenatchee Valley Chamber of Commerce
Brad is a consummate professional for sure and as you can see others agree with that wholeheartedly. One of the best things about Brad is that I have not known of anyone that has worked with him on a project that has not been 100% pleased with the end product but also with the process. From the beginning of our very large project through one project after another he has been terrific. Re designing and reworking our new website seemed like a pretty daunting task but Brad expertly worked the plan. His skills in time/project management are as exceptional as his eye for design. Love having the opportunity to work with him and look forward to more.
This site was built with mobile users in mind from the very beginning, which is good because the site’s mobile traffic is already above 25% and growing! The mobile site delivers up the same powerful experience, but in a simplified manner. This is where our time spent on the information architecture showed itself advantageous – users are still able to access all the site’s content easily via the responsive menu. And since mobile users are often out and about looking for something to do we made sure the Calendar button was always available.
Brad always seems to find new and exciting ways to convert ideas and client direction into beautiful and unique website designs. The quality of his work, turnaround time, and attention to detail are all top-notch.
Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story. What’s more, he is a pleasure to work with—a great listener and highly collaborative!
Working with Apt Design is like working with a genie….”Your wish is my command!” I simply had to share my vision, and, poof, just like that, it was created! Timely, detailed, and precise. It’s comforting to know that I never have to worry when working with Apt Design. They consistently come through for me, allowing me to focus my energy in other areas.
Brad’s work consistently impresses. He has a great knack for designing material that both fits our mission and pushes our look to be new and fresh and innovative. Working with Brad is a delight. It is a collaborative venture that engages the creative process. His patience seems endless—in spite of how much we test it. Brad and Apt Design an ideal fit for us.
I have always found his creativity, professionalism, and work ethic to be outstanding. He consistently meets deadlines, and is honest and up-front as to his timeline when scheduling my projects.
Brad made the process of developing my web site not only painless, but positively enjoyable. His enthusiastic, “can-do” attitude permeated every discussion we had. I would recommend him to any writer looking to develop a web site!
Brad is a guy that elevates himself to the status of “trusted advisor” and not many marketing partners understand how to do that. On top of that, I get e-mails from my staff telling me how wonderful it is to work with Brad. Brad has earned our trust and our business.
Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. Not only is the website wonderful, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.
Brad was always extremely prompt and professional in turning around what we requested. And Apt Design brought top quality design elements and ideas to the table for our consideration.
I love working with Brad! His eye for detail is what really differentiates him from other designers. When I work on a project with Brad, I always know that the finished product is going to be stellar.
Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.
Brad is a joy to work with. He’s a great listener. He was able to take our vision and make the reality of our design even better! He is a design professional with an understanding of what businesses need: on time, on budget and on point. He was patient with our input, prompt with our…
I still get compliments every other week on my site design and I think a huge reason my conversions are through the roof is because of the stellar work you did on that site. That project was by far the smoothest experience I’ve ever had with a contractor and I wouldn’t hesitate an instant to work with Brad again.
He is very easy to work with and very reliable. He is always willing to come up with some great ideas and to educate us to do some some things on our own to save us money which is greatly appreciated!
…artistic intuition that can’t be learned, keen insight into what a project needs, the people skills to lead the creative process, the organizational skills to manage the whole undertaking, and the work ethic to get the job done when and how it should be.
Working with Brad was one of the best decisions our organization made. He is a consummate professional and delivers a beautfiul product in a timely fashion. He strives to make the website easy to navigate, practical, and visually appealing.
Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.
It was a pleasure to work with Brad at Apt Design. On the design front, his concepts were spot on, so we never got started on false trails. And he easily and accurately incorporated my feedback in a comfortable back-and-forth dialogue that resulted in a strong final product. I remain extremely pleased with the result.
The quality of his work and his professionalism (think pragmatic time management, setting expectations) are superb. He’s a seasoned freelancer and that means good things if you’re a client of a collaborator.
Brad’s design sense is outstanding. I can communicate a concept and leave it up to him to come up with a beautiful, balanced, and rich interpretation of our ideas. It’s nice to have a few thoughts, and just say go.. and be amazed by what he creates.
I really can’t recommend Brad highly enough. He’s come through for us time after time, and always delivers outstanding work. His sites are beautiful and functional works of art. Brad has designed the websites for some of our biggest authors. You know he’ll deliver an amazing site, right on schedule.
Brad provided very clear and understandable (for those of us who are tech challenged) directions on the process, explaining the steps he would take to build and design the site, as well as the input he wanted from me, and the training involved once the site was complete. Brad, who has a sharp eye for design, ran with it and produced a great site. He does good work.