Wenatchee Valley Chamber and Visitors Website & Branding

In 2013 the Wenatchee Valley Visitors Bureau was merged into the Wenatchee Valley Chamber of Commerce to form a new organization that would take care of both promoting the Valley to visitors and taking care of businesses in town. Apt Design had a great working relationship with both of the previous organizations, so their decision to continue using Apt Design was a natural extension of a successful partnership.

Branding the new Organization

We first set to work defining a new look for the new Chamber, and indeed creating an all-inclusive brand for the entire Valley. A composite of organizations in the Wenatchee Valley contracted with Arnett Muldrow to help them create a brand for our entire area. AM flew to town for a few days and in a short time delivered most of a comprehensive brand statement for the Valley. Apt Design then stepped in to finalize the assets the organizations’ would be using. While that focused heavily on creating a variety of separate yet unmistakably parallel logos, I also created a visual design style for the Chamber for use across all their materials – including online and print ads for visitors and internal flyers and brochures for local businesses.

wenatchee-logos

 

Next we turned our attention to tackle the biggest project – the merging of the two old organizations’ websites into a single destination on the web.

 

Structuring Content

Information architecture was critical on this site redesign. We pored over Google Analytics reports to see what visitors were doing on both old sites, and strategized how we could best get every user group what they wanted as quickly and easily as possible. Weeks were spent reviewing and reassessing the content from both old sites to make it easier for visitors to find what they were looking for.

wenatchee-website-business-pageIn the end we made the main emphasis of the website centered on visitors to the Valley and separated out the Business and Relocation sections of the site into entirely different areas. Each area was then given it’s own distinctive look and feel to subtly notify visitors that they were viewing a completely different set of information.

Because there was simply so much content in each area of the site we focused on a ‘listings’ model that applies to most of the site’s content. A listing is a place of interest, business, restaurant or hotel. Each listing is easily populated with things like title, photo and description but can also store information like website, location and Facebook page. Because each listing can then be categorized and tagged, they can then be dynamically resorted and cross-linked based on what you’re looking for (example: explore all the Kid-Friendly places in Wenatchee!). This became the true power behind the new website, and one that continues to be built upon.

Staying Fresh

wenatchee-website-full-pageIn keeping with the “fresh” theme of Wenatchee’s new branding, we knew that this site needed to keep content updated and current to maintain a strong presence in the Valley. Since the homepage is by far the most-visited page on any website we paid close attention to keeping it up to speed. The giant lead images let the Chamber promote the greatest parts of the Valley, and 3 easy-to-update callouts underneath are the perfect place for preeminent seasonal topics and links. Featured Calendar events get you to the action straightaway and a blog connects you to the latest thoughts and opinions in the area. Lastly a dynamic footer finally integrates the Chamber’s rich social media experience in an easy-to-view digest.

A comprehensive tutorial gave the Chamber the power to update and edit every single part of their website. Task in hand they have been diligent to keep new content entered and keep the energy of this site alive and active!

One Calendar to Rule Them

wenatchee-website-calendar

One of the main foci for the Chamber was having a fully-featured, comprehensive calendar that would be populated with everything happening in the Valley. We used Modern Tribe’s Event Plugin to get things going, then completely customized the design to make it fit beautifully. Filling in hundreds of events would still be taxing to the Chamber’s staff however, so Nick custom-built an events aggregator that pulls in events from other participating calendars in the valley to truly create one calendar to rule them all.

jerri-barkley Jerri Barkley
Marketing & Communications Coordinator for Wenatchee Valley Chamber of Commerce
Brad is a consummate professional for sure and as you can see others agree with that wholeheartedly.  One of the best things about Brad is that I have not known of anyone that has worked with him on a project that has not been 100% pleased with the end product but also with the process.   From the beginning of our very large project through one project after another he has been terrific.  Re designing and reworking our new website seemed like a pretty daunting task but Brad expertly worked the plan.  His skills in time/project management are as exceptional as his eye for design.  Love having the opportunity to work with him and look forward to more.

Responsive All the Way

wenatchee-website-on-iphoneThis site was built with mobile users in mind from the very beginning, which is good because the site’s mobile traffic is already above 25% and growing! The mobile site delivers up the same powerful experience, but in a simplified manner. This is where our time spent on the information architecture showed itself advantageous – users are still able to access all the site’s content easily via the responsive menu. And since mobile users are often out and about looking for something to do we made sure the Calendar button was always available.

Craig Larsen

former Executive Director at the Wenatchee Valley Chamber of Commerce

I have seen Brad’s web design work on two separate and very different projects. I was impressed on each occasion with the time he took to really understand what the customer wants and needs from each project, leading to a great website both times.

Kelly Allen

Insurance Broker

Working with Apt Design is like working with a genie….”Your wish is my command!” I simply had to share my vision, and, poof, just like that, it was created! Timely, detailed, and precise. It’s comforting to know that I never have to worry when working with Apt Design. They consistently come through for me, allowing me to focus my energy in other areas.

After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.

Sherri Schneider

Executive Director of Community Farm Connection

It was so much fun working with Apt Design on our logos and branding. Brad listened carefully to what everyone had to say and then somehow gleaned the critical points out of that diverse input.

Kelly Allen

Owner of Late Bloomer Productions

Brad is not only one of the most creative people I have ever worked with, he is truly one of the “nice guys” who make life and work easier and more fun.

Aron Branam

Fitness Director at Gold's Gyms of the Wenatchee Valley

He is very easy to work with and very reliable. He is always willing to come up with some great ideas and to educate us to do some some things on our own to save us money which is greatly appreciated!

Rebecca Hargrove Fox

former Member Services Director of the Wenatchee Valley Chamber of Commerce

Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.

Jack Penning

Executive Director, Sixel Consulting

Brad is the ideal designer for a client that seeks excellence and speed without sacrificing quality.

Rolf Boone

Blogger

Brad provided very clear and understandable (for those of us who are tech challenged) directions on the process, explaining the steps he would take to build and design the site, as well as the input he wanted from me, and the training involved once the site was complete. Brad, who has a sharp eye for design, ran with it and produced a great site. He does good work.

Jason Jablonski

Professional Athlete, Owner of SET Coaching

When it came time to design my website choosing Apt design was the best decision I could have made. Apt Design is always on time with all projects and the quality of work is second to none.

Ona Russell

Author and Speaker

As an author, I wanted something that would showcase my books, but do so by telling a kind of story. And that is exactly what Brad accomplished. The finished product is beautiful, evocative and efficient, just like a great novel.

Jerri Barkley

Marketing & Communications Coordinator for Wenatchee Valley Chamber of Commerce

I have not known of anyone that has worked with him on a project that has not been 100% pleased with the end product but also with the process.

Carol Scibelli

Humor Writer & Speaker

I chose Apt Design because Brad’s websites stood out from all the others I saw. The bonus was that besides his talent he is also a joy to work with.

Jamie Howell

Author, Owner of Howell at the Moon Productions

Communicating design concepts can be tricky, so when you find somebody who can consistently understand your abstract needs and ideas and translate them into creative designs that actually work, you latch on to them. That’s why I latched on to Brad at Apt Design at the very beginning and have stayed with him ever since.

Nena Howell

Freelance Marketing Consultant

He’s nailed countless designs for my clients and he gets it every single time.

Zach Cheatham

Owner of Z-AXIS Creative

Brad always seems to find new and exciting ways to convert ideas and client direction into beautiful and unique website designs. The quality of his work, turnaround time, and attention to detail are all top-notch.

Dr. Robert Rosenthal

Author

It was a pleasure to work with Brad at Apt Design. On the design front, his concepts were spot on, so we never got started on false trails. And he easily and accurately incorporated my feedback in a comfortable back-and-forth dialogue that resulted in a strong final product. I remain extremely pleased with the result.

I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.

Kirk Douponce

Owner of DogEared Design

Apt Design is a pleasure to work with. They always meet or beat their deadlines with consistent creativity.

Keith Wiggins

Co-Owner of Boswells Furniture

Since completion we have noticed increased customer usage of our website for research and enjoy additional business from these new customers. Brad comes to you from Boswells highly recommended.

Mike Caemmerer

Program Director at Icicle Creek Center for the Arts

Brad’s work consistently impresses. He has a great knack for designing material that both fits our mission and pushes our look to be new and fresh and innovative. Working with Brad is a delight. It is a collaborative venture that engages the creative process. His patience seems endless—in spite of how much we test it. Brad and Apt Design an ideal fit for us.

Adam Vognild

Co-owner of The Inner Circle Gym

Brad did an incredible job of building our web site. We would recommend Brad to anyone needing a creative and highly functional site for their business.

Shane Pearlman

Shane Pearlman, CEO at Modern Tribe

I can count on Brad. When he says he’s going to do something he gets it done. That accountability is probably one of the most important things I can have from someone I work with. Brad is certainly one of the most accountable people I’ve had on my team.

When you hire Brad you get his creative talent mixed with dependability and you end up with someone who is really great to work with.

Lilia Grundy

Marketing Director for Icicle Creek Center for the Arts

Working with a new designer can be overwhelming – but through Brad’s organizational systems and resources, we were able to work through various projects in record turn-around timing. Additionally, our latest posters and designs have captured the hearts and attention of the community. We increasingly receive requests such as “how can I get one of those posters?!”

Gautam Nayak

Doctor and President of the US Medical Soccer Team

Working with Brad was one of the best decisions our organization made. He is a consummate professional and delivers a beautfiul product in a timely fashion. He strives to make the website easy to navigate, practical, and visually appealing.

Blair McHaney

President of The Gold's Gym Franchisee Association, Owner of Wenatchee Valley's Gold's Gyms

Brad is a guy that elevates himself to the status of “trusted advisor” and not many marketing partners understand how to do that. On top of that, I get e-mails from my staff telling me how wonderful it is to work with Brad. Brad has earned our trust and our business.

Nick Ohrn

Developer and Owner of Plugin-Developer.com

I still get compliments every other week on my site design and I think a huge reason my conversions are through the roof is because of the stellar work you did on that site. That project was by far the smoothest experience I’ve ever had with a contractor and I wouldn’t hesitate an instant to work with Brad again.

Gina Muller

former Director of Sales and Marketing for Gill Diamond Hospitality

We have seen an increase in our internet revenue since having the new websites.

Kelly Boyle

Realtor

I would recommend him to any business that seeks to improve their image and market share. Brad is more than a service provider, he is a business partner.

Brady Hudkins

freelance designer

He has solid ideas and is willing to listen, which in turn makes him an extremely effective communicator. His ability to organize the creative and administrative side of his business sets Brad even further apart from anyone