United States Medical Soccer Team Website

In 2010 the United States formed it’s own team to be part of the World Federation of Medical Soccer Teams. Only a few years later the US has been selected as the site for the 2015 international tournament. With that in mind, and with a growing need to have a professional face for their fans and a place to provide solid info to its members, the USMST decided they needed a new website.

wireframesClub President Gautam Nayak came to me with a tall order – create a beautiful new site that was pleasing to visitors and quickly told what the team was about while at the same time creating a site that would serve as a logistical hub for the team itself. Gautam wanted a central location for securely storing members information, information they could update themselves, and being able to use that info for his own managerial purposes.

With the abundance of information and possibilities for how this site could go we decided to start by wireframing the major sections of the site. Gautam was great to work with, able to see the ideas behind the wireframes and help guide the layout.

Communication

With the organization spread across the nation, Gautam wanted this site to be a central place for communication with his team. The new website helps with this by giving a quick overview of each blog category on the homepage. Coaches can write in articles for their team, and there is a showcase for what doctors are doing to help in their own community. Members can also log in to access private team information and documents.

team page

Database Driven Team

Keeping track of dozens of team members, each with their own skillsets, memberships, and uniforms, can be overwhelming. A central part of this project was creating a database for the team. On the backend Gautam and coaches can set rosters, update information, and export data on members that match certain criteria (say, that are going to the next tournament). Each team member can also log in and update all their profile themselves, saving the coaches hours and hours of work. But the power of this site doesn’t end there. The same database also displays selected team information to the public, giving stats and a bio for all the current team members.

Custom Galleries

If you’ve been to an event where everyone is taking pictures, you know how fun it is to get home and look through the photos. The new USMST website has custom galleries pages where logged-in members can upload their own photos. After review by the admin the photos are loaded directly into the gallery for everyone to enjoy.

Blair McHaney

President of The Gold's Gym Franchisee Association, Owner of Wenatchee Valley's Gold's Gyms

Brad is a guy that elevates himself to the status of “trusted advisor” and not many marketing partners understand how to do that. On top of that, I get e-mails from my staff telling me how wonderful it is to work with Brad. Brad has earned our trust and our business.

Lilia Grundy

Marketing Director for Icicle Creek Center for the Arts

Working with a new designer can be overwhelming – but through Brad’s organizational systems and resources, we were able to work through various projects in record turn-around timing. Additionally, our latest posters and designs have captured the hearts and attention of the community. We increasingly receive requests such as “how can I get one of those posters?!”

Emma Otheguy

Children's Author

Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.

Annette Pennington

former Executive Director of the Wenatchee Downtown Association

The design work is flawless, the content is accurate and always within the project budget. He is consistently able to be reached, is open to questions and comment, and each project has been completed on time.

Susan Lagsdin

former Executive Director of Write On The River

Brad’s design work is creative and impeccable — and best of all, he listens well and asks all the right questions, with no assumptions about his clients’ experience.

Darren Reynolds

former Owner of Caffe Mela

Brad’s design sense is outstanding. I can communicate a concept and leave it up to him to come up with a beautiful, balanced, and rich interpretation of our ideas. It’s nice to have a few thoughts, and just say go.. and be amazed by what he creates.

Eric Granstrom

former Director of Marketing for the Wenatchee Valley Sports Council

Brad was quick, efficient and completely approachable about changes. Best of all, the final layout looked phenomenal.

Rolf Boone

Blogger

Brad provided very clear and understandable (for those of us who are tech challenged) directions on the process, explaining the steps he would take to build and design the site, as well as the input he wanted from me, and the training involved once the site was complete. Brad, who has a sharp eye for design, ran with it and produced a great site. He does good work.

Susan Hufman

Executive Director of the Leavenworth Summer Theater

…finding Brad was the answer. He listened, researched, welcomed honest responses to drafts, adapted, educated us, stayed on deadline and delivered a first-rate creative website that continues to draw rave reviews.

Rebecca Hargrove Fox

former Member Services Director of the Wenatchee Valley Chamber of Commerce

Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.

Reid Peifer

Creative Director at Modern Tribe

His design work and attention to detail is impeccable. He’s also pushed me, and our team to become better designers. When I look at finished work from Brad – I don’t see his face all over it. It’s not about him – it’s about the design. When I look at a finished project and see a happy client, happy budget and happy timeline – well Brad’s face is all over that.

Brad is a complete professional and a pleasure to work with — he’s intuitive, creative, responsive and reliable.

Kelly Boyle

Realtor

I would recommend him to any business that seeks to improve their image and market share. Brad is more than a service provider, he is a business partner.

Apt Design is definitely a name that fits – Brad is capable, the service is right-on, and I recommend him wholeheartedly.

Robert Howard

Author

Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story. What’s more, he is a pleasure to work with—a great listener and highly collaborative!

Marissa Collins

Marketing Director at the Numerica Performing Arts Center

Brad executes a project with such ease that it really makes for an enjoyable experience. I trust Brad and would highly recommend his design solutions to anyone.

Jennifer Korfiatis

Marketing Consultant, Professor

I have always found his creativity, professionalism, and work ethic to be outstanding. He consistently meets deadlines, and is honest and up-front as to his timeline when scheduling my projects.

Zach Cheatham

Owner of Z-AXIS Creative

Brad always seems to find new and exciting ways to convert ideas and client direction into beautiful and unique website designs. The quality of his work, turnaround time, and attention to detail are all top-notch.

Jerrilea Crawford

Community Development Director, Wenatchee Chamber of Commerce

What I love about Brad is that he can capture the vision of what I am wanting designed and make it even better than I imagined. To top it all off, Brad is just a really nice guy and he’s easy to work with!

Nick Ohrn

Developer and Owner of Plugin-Developer.com

I still get compliments every other week on my site design and I think a huge reason my conversions are through the roof is because of the stellar work you did on that site. That project was by far the smoothest experience I’ve ever had with a contractor and I wouldn’t hesitate an instant to work with Brad again.

Keith Wiggins

Co-Owner of Boswells Furniture

Since completion we have noticed increased customer usage of our website for research and enjoy additional business from these new customers. Brad comes to you from Boswells highly recommended.

I chose Apt Design because Brad’s websites stood out from all the others I saw. The bonus was that besides his talent he is also a joy to work with.

Benjamin Field

Principal and Clarity Consultant at be,clearly

The quality of his work and his professionalism (think pragmatic time management, setting expectations) are superb. He’s a seasoned freelancer and that means good things if you’re a client of a collaborator.

Jennifer Skiff

Best-selling Author

Hiring Brad Fitzgerald to create my website was the greatest gift I gave to myself in 2013. He is a pleasure to work with!

Jason Jablonski

Professional Athlete, Owner of SET Coaching

When it came time to design my website choosing Apt design was the best decision I could have made. Apt Design is always on time with all projects and the quality of work is second to none.

Brad made the process of developing my web site not only painless, but positively enjoyable. His enthusiastic, “can-do” attitude permeated every discussion we had. I would recommend him to any writer looking to develop a web site!

Craig Larsen

former Executive Director at the Wenatchee Valley Chamber of Commerce

I have seen Brad’s web design work on two separate and very different projects. I was impressed on each occasion with the time he took to really understand what the customer wants and needs from each project, leading to a great website both times.

Andy Dappen

Founder, Editor of WenatcheeOutdoors.org

Brad was always extremely prompt and professional in turning around what we requested. And Apt Design brought top quality design elements and ideas to the table for our consideration.

Dr. Robert Rosenthal

Author

It was a pleasure to work with Brad at Apt Design. On the design front, his concepts were spot on, so we never got started on false trails. And he easily and accurately incorporated my feedback in a comfortable back-and-forth dialogue that resulted in a strong final product. I remain extremely pleased with the result.

Shane Pearlman

Shane Pearlman, CEO at Modern Tribe

I can count on Brad. When he says he’s going to do something he gets it done. That accountability is probably one of the most important things I can have from someone I work with. Brad is certainly one of the most accountable people I’ve had on my team.

When you hire Brad you get his creative talent mixed with dependability and you end up with someone who is really great to work with.