Secrets from the Eating Lab Book Website

Working with Professor Traci Mann on her new website was a really fun experience. Traci is a Professor of Psychology at the University of Minnesota and has spent years and years doing fun research (with M&Ms and marshmallows!) on diets, weight loss, and the role food has in our lives. Her new book is a compilation of that research and as fun to read as her studies are to take part in.

While Traci knew she needed a good website for her new book (her publisher and marketer told her so!) she didn’t know where to begin or what to do. So I started by answering all of her questions and walking with her through my project brief. Then we walked through my steps to creating a new website and pretty soon we had her new site all ready to eat go!

The new book is all about debunking a lot of myths in the weight-loss world, so we decided to make the homepage a great intro to the questions you’ll find answered in the book. Hover states on all of the questions/answers provide an immediate level of interaction for the viewer while also telling them what the book is about.

cover-colors

From there we played on the candy theme in the book cover and themed each page to use its own bright color. The site also features custom features so that Traci can easily add upcoming events, blog posts, and book reviews by herself. As Dr. Mann’s book explodes onto the wellness scene and her work garners more and more attention she has a website built to give readers an easy way to get ancillary information and buy the book!

traci-mann-author
Traci Mann
Author, Professor of Psychology
Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. But somehow he was able to elicit preferences and opinions from me with his project brief process, and he came up with three distinct design concepts for me to consider. (Other designers I interviewed would only create one.) Plus, he didn’t run for the hills when I ultimately gave him a near impossible request: I asked him to create a website that would come across as trustworthy, scientific, warm, approachable, beautiful, and quirky. Those are not things that usually go together. But he found a way. (Three ways, actually!) Not only is the website all of those things and more, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project.  I am absolutely delighted with the results.

Rebecca Hargrove Fox

former Member Services Director of the Wenatchee Valley Chamber of Commerce

Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.

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Owner of DogEared Design

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Wordpress Developer

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Co-owner of The Inner Circle Gym

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Author, Owner of Howell at the Moon Productions

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Author

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former Director of Sales and Marketing for Gill Diamond Hospitality

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Owner of Late Bloomer Productions

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former Executive Director of the Wenatchee Downtown Association

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Executive Director for the City of Wenatchee

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Principal and Clarity Consultant at be,clearly

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former Executive Director of Write On The River

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Founder, Editor of WenatcheeOutdoors.org

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Professional Athlete, Owner of SET Coaching

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Freelance Marketing Consultant

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Shane Pearlman, CEO at Modern Tribe

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President of The Gold's Gym Franchisee Association, Owner of Wenatchee Valley's Gold's Gyms

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Director of CUDA Peru

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Dr. Robert Rosenthal

Author

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James Townsend, Author and Co-Owner of The Human Condition

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Community Development Director, Wenatchee Chamber of Commerce

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Developer and Owner of Plugin-Developer.com

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Owner of Z-AXIS Creative

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Doctor and President of the US Medical Soccer Team

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former Director of Marketing for the Wenatchee Valley Sports Council

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Author and Speaker

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