Secrets from the Eating Lab Book Website

Working with Professor Traci Mann on her new website was a really fun experience. Traci is a Professor of Psychology at the University of Minnesota and has spent years and years doing fun research (with M&Ms and marshmallows!) on diets, weight loss, and the role food has in our lives. Her new book is a compilation of that research and as fun to read as her studies are to take part in.

While Traci knew she needed a good website for her new book (her publisher and marketer told her so!) she didn’t know where to begin or what to do. So I started by answering all of her questions and walking with her through my project brief. Then we walked through my steps to creating a new website and pretty soon we had her new site all ready to eat go!

The new book is all about debunking a lot of myths in the weight-loss world, so we decided to make the homepage a great intro to the questions you’ll find answered in the book. Hover states on all of the questions/answers provide an immediate level of interaction for the viewer while also telling them what the book is about.

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From there we played on the candy theme in the book cover and themed each page to use its own bright color. The site also features custom features so that Traci can easily add upcoming events, blog posts, and book reviews by herself. As Dr. Mann’s book explodes onto the wellness scene and her work garners more and more attention she has a website built to give readers an easy way to get ancillary information and buy the book!

traci-mann-author
Traci Mann
Author, Professor of Psychology
Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. But somehow he was able to elicit preferences and opinions from me with his project brief process, and he came up with three distinct design concepts for me to consider. (Other designers I interviewed would only create one.) Plus, he didn’t run for the hills when I ultimately gave him a near impossible request: I asked him to create a website that would come across as trustworthy, scientific, warm, approachable, beautiful, and quirky. Those are not things that usually go together. But he found a way. (Three ways, actually!) Not only is the website all of those things and more, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project.  I am absolutely delighted with the results.

Dr. Robert Rosenthal

Author

It was a pleasure to work with Brad at Apt Design. On the design front, his concepts were spot on, so we never got started on false trails. And he easily and accurately incorporated my feedback in a comfortable back-and-forth dialogue that resulted in a strong final product. I remain extremely pleased with the result.

Emma Otheguy

Children's Author

Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.

Andy Dappen

Founder, Editor of WenatcheeOutdoors.org

Brad was always extremely prompt and professional in turning around what we requested. And Apt Design brought top quality design elements and ideas to the table for our consideration.

Ona Russell

Author and Speaker

As an author, I wanted something that would showcase my books, but do so by telling a kind of story. And that is exactly what Brad accomplished. The finished product is beautiful, evocative and efficient, just like a great novel.

Nena Howell

Freelance Marketing Consultant

He’s nailed countless designs for my clients and he gets it every single time.

Steve Maher

Partner at RunWenatchee.com

We’re proud of what the public experiences when they come to our Run Wenatchee website. The site is clean, well-organized and lively, and for good reason. Brad Fitzgerald took the early design concepts we had in mind and made those come to life in a singular fashion.

Benjamin Field

Principal and Clarity Consultant at be,clearly

The quality of his work and his professionalism (think pragmatic time management, setting expectations) are superb. He’s a seasoned freelancer and that means good things if you’re a client of a collaborator.

Marissa Collins

Marketing Director at the Numerica Performing Arts Center

Brad executes a project with such ease that it really makes for an enjoyable experience. I trust Brad and would highly recommend his design solutions to anyone.

Jason Jablonski

Professional Athlete, Owner of SET Coaching

When it came time to design my website choosing Apt design was the best decision I could have made. Apt Design is always on time with all projects and the quality of work is second to none.

Lilia Grundy

Marketing Director for Icicle Creek Center for the Arts

Working with a new designer can be overwhelming – but through Brad’s organizational systems and resources, we were able to work through various projects in record turn-around timing. Additionally, our latest posters and designs have captured the hearts and attention of the community. We increasingly receive requests such as “how can I get one of those posters?!”

Shane Pearlman

Shane Pearlman, CEO at Modern Tribe

I can count on Brad. When he says he’s going to do something he gets it done. That accountability is probably one of the most important things I can have from someone I work with. Brad is certainly one of the most accountable people I’ve had on my team.

When you hire Brad you get his creative talent mixed with dependability and you end up with someone who is really great to work with.

Patrick Ward, PhD

Marriage and Family Therapist

Apt Design is definitely a name that fits – Brad is capable, the service is right-on, and I recommend him wholeheartedly.

Carol Scibelli

Humor Writer & Speaker

I chose Apt Design because Brad’s websites stood out from all the others I saw. The bonus was that besides his talent he is also a joy to work with.

Kelly Allen

Owner of Late Bloomer Productions

Brad is not only one of the most creative people I have ever worked with, he is truly one of the “nice guys” who make life and work easier and more fun.

Jack Penning

Executive Director, Sixel Consulting

Brad is the ideal designer for a client that seeks excellence and speed without sacrificing quality.

Nick Ohrn

Developer and Owner of Plugin-Developer.com

I still get compliments every other week on my site design and I think a huge reason my conversions are through the roof is because of the stellar work you did on that site. That project was by far the smoothest experience I’ve ever had with a contractor and I wouldn’t hesitate an instant to work with Brad again.

Lyn Kelley

Communications & Events Coordinator at the Wenatchee Valley Museum and Cultural Center

Brad is a joy to work with. He’s a great listener. He was able to take our vision and make the reality of our design even better! He is a design professional with an understanding of what businesses need: on time, on budget and on point. He was patient with our input, prompt with our…

Reid Peifer

Creative Director at Modern Tribe

His design work and attention to detail is impeccable. He’s also pushed me, and our team to become better designers. When I look at finished work from Brad – I don’t see his face all over it. It’s not about him – it’s about the design. When I look at a finished project and see a happy client, happy budget and happy timeline – well Brad’s face is all over that.

James Townsend

James Townsend, Author and Co-Owner of The Human Condition

Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality.

Traci Mann

Author, Professor of Psychology

Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. Not only is the website wonderful, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.

Jerrilea Crawford

Community Development Director, Wenatchee Chamber of Commerce

What I love about Brad is that he can capture the vision of what I am wanting designed and make it even better than I imagined. To top it all off, Brad is just a really nice guy and he’s easy to work with!

Jerri Barkley

Marketing & Communications Coordinator for Wenatchee Valley Chamber of Commerce

I have not known of anyone that has worked with him on a project that has not been 100% pleased with the end product but also with the process.

Jennifer Skiff

Best-selling Author

Hiring Brad Fitzgerald to create my website was the greatest gift I gave to myself in 2013. He is a pleasure to work with!

Keith Wiggins

Co-Owner of Boswells Furniture

Since completion we have noticed increased customer usage of our website for research and enjoy additional business from these new customers. Brad comes to you from Boswells highly recommended.

His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with.

Kirk Douponce

Owner of DogEared Design

Apt Design is a pleasure to work with. They always meet or beat their deadlines with consistent creativity.

Allison Williams

Executive Director for the City of Wenatchee

Brad was excellent to work with! He was creative, utilized broad input and was very quick to turn around deliverables. I would highly recommend Brad and Apt Design.

Rebecca Hargrove Fox

former Member Services Director of the Wenatchee Valley Chamber of Commerce

Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.

Justen Forge

Author

EVERY project he works on is the most important project to him, and that’s how he makes you feel through his accessibility, responsiveness, communication and professionalism.

Mike Caemmerer

Program Director at Icicle Creek Center for the Arts

Brad’s work consistently impresses. He has a great knack for designing material that both fits our mission and pushes our look to be new and fresh and innovative. Working with Brad is a delight. It is a collaborative venture that engages the creative process. His patience seems endless—in spite of how much we test it. Brad and Apt Design an ideal fit for us.