Secrets from the Eating Lab Book Website

Working with Professor Traci Mann on her new website was a really fun experience. Traci is a Professor of Psychology at the University of Minnesota and has spent years and years doing fun research (with M&Ms and marshmallows!) on diets, weight loss, and the role food has in our lives. Her new book is a compilation of that research and as fun to read as her studies are to take part in.

While Traci knew she needed a good website for her new book (her publisher and marketer told her so!) she didn’t know where to begin or what to do. So I started by answering all of her questions and walking with her through my project brief. Then we walked through my steps to creating a new website and pretty soon we had her new site all ready to eat go!

The new book is all about debunking a lot of myths in the weight-loss world, so we decided to make the homepage a great intro to the questions you’ll find answered in the book. Hover states on all of the questions/answers provide an immediate level of interaction for the viewer while also telling them what the book is about.

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From there we played on the candy theme in the book cover and themed each page to use its own bright color. The site also features custom features so that Traci can easily add upcoming events, blog posts, and book reviews by herself. As Dr. Mann’s book explodes onto the wellness scene and her work garners more and more attention she has a website built to give readers an easy way to get ancillary information and buy the book!

traci-mann-author
Traci Mann
Author, Professor of Psychology
Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. But somehow he was able to elicit preferences and opinions from me with his project brief process, and he came up with three distinct design concepts for me to consider. (Other designers I interviewed would only create one.) Plus, he didn’t run for the hills when I ultimately gave him a near impossible request: I asked him to create a website that would come across as trustworthy, scientific, warm, approachable, beautiful, and quirky. Those are not things that usually go together. But he found a way. (Three ways, actually!) Not only is the website all of those things and more, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project.  I am absolutely delighted with the results.

Jennifer Skiff

Best-selling Author

Hiring Brad Fitzgerald to create my website was the greatest gift I gave to myself in 2013. He is a pleasure to work with!

Gina Muller

former Director of Sales and Marketing for Gill Diamond Hospitality

We have seen an increase in our internet revenue since having the new websites.

Jason Jablonski

Professional Athlete, Owner of SET Coaching

When it came time to design my website choosing Apt design was the best decision I could have made. Apt Design is always on time with all projects and the quality of work is second to none.

Jerrilea Crawford

Community Development Director, Wenatchee Chamber of Commerce

What I love about Brad is that he can capture the vision of what I am wanting designed and make it even better than I imagined. To top it all off, Brad is just a really nice guy and he’s easy to work with!

Nena Howell

Freelance Marketing Consultant

He’s nailed countless designs for my clients and he gets it every single time.

Rolf Boone

Blogger

Brad provided very clear and understandable (for those of us who are tech challenged) directions on the process, explaining the steps he would take to build and design the site, as well as the input he wanted from me, and the training involved once the site was complete. Brad, who has a sharp eye for design, ran with it and produced a great site. He does good work.

Allison Williams

Executive Director for the City of Wenatchee

Brad was excellent to work with! He was creative, utilized broad input and was very quick to turn around deliverables. I would highly recommend Brad and Apt Design.

Casey Picker

Wordpress Developer

I love working with Brad! His eye for detail is what really differentiates him from other designers. When I work on a project with Brad, I always know that the finished product is going to be stellar.

Benjamin Field

Principal and Clarity Consultant at be,clearly

The quality of his work and his professionalism (think pragmatic time management, setting expectations) are superb. He’s a seasoned freelancer and that means good things if you’re a client of a collaborator.

I really can’t recommend Brad highly enough. He’s come through for us time after time, and always delivers outstanding work. His sites are beautiful and functional works of art. Brad has designed the websites for some of our biggest authors. You know he’ll deliver an amazing site, right on schedule.

Justen Forge

Author

EVERY project he works on is the most important project to him, and that’s how he makes you feel through his accessibility, responsiveness, communication and professionalism.

Blair McHaney

President of The Gold's Gym Franchisee Association, Owner of Wenatchee Valley's Gold's Gyms

Brad is a guy that elevates himself to the status of “trusted advisor” and not many marketing partners understand how to do that. On top of that, I get e-mails from my staff telling me how wonderful it is to work with Brad. Brad has earned our trust and our business.

Susan Lagsdin

former Executive Director of Write On The River

Brad’s design work is creative and impeccable — and best of all, he listens well and asks all the right questions, with no assumptions about his clients’ experience.

Jamie Howell

Author, Owner of Howell at the Moon Productions

Communicating design concepts can be tricky, so when you find somebody who can consistently understand your abstract needs and ideas and translate them into creative designs that actually work, you latch on to them. That’s why I latched on to Brad at Apt Design at the very beginning and have stayed with him ever since.

Emma Otheguy

Children's Author

Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.

Marissa Collins

Marketing Director at the Numerica Performing Arts Center

Brad executes a project with such ease that it really makes for an enjoyable experience. I trust Brad and would highly recommend his design solutions to anyone.

Lyn Kelley

Communications & Events Coordinator at the Wenatchee Valley Museum and Cultural Center

Brad is a joy to work with. He’s a great listener. He was able to take our vision and make the reality of our design even better! He is a design professional with an understanding of what businesses need: on time, on budget and on point. He was patient with our input, prompt with our…

Jack Penning

Executive Director, Sixel Consulting

Brad is the ideal designer for a client that seeks excellence and speed without sacrificing quality.

Patrick Ward, PhD

Marriage and Family Therapist

Apt Design is definitely a name that fits – Brad is capable, the service is right-on, and I recommend him wholeheartedly.

Kirk Douponce

Owner of DogEared Design

Apt Design is a pleasure to work with. They always meet or beat their deadlines with consistent creativity.

Marcia Janke

former Tourism Director of the Wenatchee Valley Visitor's Bureau

Brad is a delight to work with.

James Townsend

James Townsend, Author and Co-Owner of The Human Condition

Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality.

Shane Pearlman

Shane Pearlman, CEO at Modern Tribe

I can count on Brad. When he says he’s going to do something he gets it done. That accountability is probably one of the most important things I can have from someone I work with. Brad is certainly one of the most accountable people I’ve had on my team.

When you hire Brad you get his creative talent mixed with dependability and you end up with someone who is really great to work with.

Kelly Allen

Insurance Broker

Working with Apt Design is like working with a genie….”Your wish is my command!” I simply had to share my vision, and, poof, just like that, it was created! Timely, detailed, and precise. It’s comforting to know that I never have to worry when working with Apt Design. They consistently come through for me, allowing me to focus my energy in other areas.

Reid Peifer

Creative Director at Modern Tribe

His design work and attention to detail is impeccable. He’s also pushed me, and our team to become better designers. When I look at finished work from Brad – I don’t see his face all over it. It’s not about him – it’s about the design. When I look at a finished project and see a happy client, happy budget and happy timeline – well Brad’s face is all over that.

Traci Mann

Author, Professor of Psychology

Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. Not only is the website wonderful, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.

Greg McKenzie

Director of CUDA Peru

…artistic intuition that can’t be learned, keen insight into what a project needs, the people skills to lead the creative process, the organizational skills to manage the whole undertaking, and the work ethic to get the job done when and how it should be.

Brad is a complete professional and a pleasure to work with — he’s intuitive, creative, responsive and reliable.

Sherri Schneider

Executive Director of Community Farm Connection

It was so much fun working with Apt Design on our logos and branding. Brad listened carefully to what everyone had to say and then somehow gleaned the critical points out of that diverse input.

Darren Reynolds

former Owner of Caffe Mela

Brad’s design sense is outstanding. I can communicate a concept and leave it up to him to come up with a beautiful, balanced, and rich interpretation of our ideas. It’s nice to have a few thoughts, and just say go.. and be amazed by what he creates.