Working with Professor Traci Mann on her new website was a really fun experience. Traci is a Professor of Psychology at the University of Minnesota and has spent years and years doing fun research (with M&Ms and marshmallows!) on diets, weight loss, and the role food has in our lives. Her new book is a compilation of that research and as fun to read as her studies are to take part in.
While Traci knew she needed a good website for her new book (her publisher and marketer told her so!) she didn’t know where to begin or what to do. So I started by answering all of her questions and walking with her through my project brief. Then we walked through my steps to creating a new website and pretty soon we had her new site all ready to eat go!
The new book is all about debunking a lot of myths in the weight-loss world, so we decided to make the homepage a great intro to the questions you’ll find answered in the book. Hover states on all of the questions/answers provide an immediate level of interaction for the viewer while also telling them what the book is about.
From there we played on the candy theme in the book cover and themed each page to use its own bright color. The site also features custom features so that Traci can easily add upcoming events, blog posts, and book reviews by herself. As Dr. Mann’s book explodes onto the wellness scene and her work garners more and more attention she has a website built to give readers an easy way to get ancillary information and buy the book!
Author, Professor of Psychology
Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. But somehow he was able to elicit preferences and opinions from me with his project brief process, and he came up with three distinct design concepts for me to consider. (Other designers I interviewed would only create one.) Plus, he didn’t run for the hills when I ultimately gave him a near impossible request: I asked him to create a website that would come across as trustworthy, scientific, warm, approachable, beautiful, and quirky. Those are not things that usually go together. But he found a way. (Three ways, actually!) Not only is the website all of those things and more, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.
The quality of his work and his professionalism (think pragmatic time management, setting expectations) are superb. He’s a seasoned freelancer and that means good things if you’re a client of a collaborator.
His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with.
Communicating design concepts can be tricky, so when you find somebody who can consistently understand your abstract needs and ideas and translate them into creative designs that actually work, you latch on to them. That’s why I latched on to Brad at Apt Design at the very beginning and have stayed with him ever since.
Brad was excellent to work with! He was creative, utilized broad input and was very quick to turn around deliverables. I would highly recommend Brad and Apt Design.
Brad provided very clear and understandable (for those of us who are tech challenged) directions on the process, explaining the steps he would take to build and design the site, as well as the input he wanted from me, and the training involved once the site was complete. Brad, who has a sharp eye for design, ran with it and produced a great site. He does good work.
The design work is flawless, the content is accurate and always within the project budget. He is consistently able to be reached, is open to questions and comment, and each project has been completed on time.
His design work and attention to detail is impeccable. He’s also pushed me, and our team to become better designers. When I look at finished work from Brad – I don’t see his face all over it. It’s not about him – it’s about the design. When I look at a finished project and see a happy client, happy budget and happy timeline – well Brad’s face is all over that.
He is very easy to work with and very reliable. He is always willing to come up with some great ideas and to educate us to do some some things on our own to save us money which is greatly appreciated!
Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.
Brad’s design work is creative and impeccable — and best of all, he listens well and asks all the right questions, with no assumptions about his clients’ experience.
I really can’t recommend Brad highly enough. He’s come through for us time after time, and always delivers outstanding work. His sites are beautiful and functional works of art. Brad has designed the websites for some of our biggest authors. You know he’ll deliver an amazing site, right on schedule.
When it came time to design my website choosing Apt design was the best decision I could have made. Apt Design is always on time with all projects and the quality of work is second to none.
He has solid ideas and is willing to listen, which in turn makes him an extremely effective communicator. His ability to organize the creative and administrative side of his business sets Brad even further apart from anyone
Brad executes a project with such ease that it really makes for an enjoyable experience. I trust Brad and would highly recommend his design solutions to anyone.
Brad always seems to find new and exciting ways to convert ideas and client direction into beautiful and unique website designs. The quality of his work, turnaround time, and attention to detail are all top-notch.
Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.
I have always found his creativity, professionalism, and work ethic to be outstanding. He consistently meets deadlines, and is honest and up-front as to his timeline when scheduling my projects.
Brad’s work consistently impresses. He has a great knack for designing material that both fits our mission and pushes our look to be new and fresh and innovative. Working with Brad is a delight. It is a collaborative venture that engages the creative process. His patience seems endless—in spite of how much we test it. Brad and Apt Design an ideal fit for us.
He’s nailed countless designs for my clients and he gets it every single time.
The thing that I have always appreciated about Brad is his timeliness in turning around great new designs even in the face of looming deadlines. Creativity is at the heart of good design and Brad is blessed with an abundance of creative DNA. Brad’s professional, straightforward and timely approach to design creation and implementation will make your life easier.
I love working with Brad! His eye for detail is what really differentiates him from other designers. When I work on a project with Brad, I always know that the finished product is going to be stellar.
Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality.
I have not known of anyone that has worked with him on a project that has not been 100% pleased with the end product but also with the process.