Secrets from the Eating Lab Book Website

Working with Professor Traci Mann on her new website was a really fun experience. Traci is a Professor of Psychology at the University of Minnesota and has spent years and years doing fun research (with M&Ms and marshmallows!) on diets, weight loss, and the role food has in our lives. Her new book is a compilation of that research and as fun to read as her studies are to take part in.

While Traci knew she needed a good website for her new book (her publisher and marketer told her so!) she didn’t know where to begin or what to do. So I started by answering all of her questions and walking with her through my project brief. Then we walked through my steps to creating a new website and pretty soon we had her new site all ready to eat go!

The new book is all about debunking a lot of myths in the weight-loss world, so we decided to make the homepage a great intro to the questions you’ll find answered in the book. Hover states on all of the questions/answers provide an immediate level of interaction for the viewer while also telling them what the book is about.

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From there we played on the candy theme in the book cover and themed each page to use its own bright color. The site also features custom features so that Traci can easily add upcoming events, blog posts, and book reviews by herself. As Dr. Mann’s book explodes onto the wellness scene and her work garners more and more attention she has a website built to give readers an easy way to get ancillary information and buy the book!

traci-mann-author
Traci Mann
Author, Professor of Psychology
Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. But somehow he was able to elicit preferences and opinions from me with his project brief process, and he came up with three distinct design concepts for me to consider. (Other designers I interviewed would only create one.) Plus, he didn’t run for the hills when I ultimately gave him a near impossible request: I asked him to create a website that would come across as trustworthy, scientific, warm, approachable, beautiful, and quirky. Those are not things that usually go together. But he found a way. (Three ways, actually!) Not only is the website all of those things and more, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project.  I am absolutely delighted with the results.

Kelly Boyle

Realtor

I would recommend him to any business that seeks to improve their image and market share. Brad is more than a service provider, he is a business partner.

Emma Otheguy

Children's Author

Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.

Greg McKenzie

Director of CUDA Peru

…artistic intuition that can’t be learned, keen insight into what a project needs, the people skills to lead the creative process, the organizational skills to manage the whole undertaking, and the work ethic to get the job done when and how it should be.

Traci Mann

Author, Professor of Psychology

Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. Not only is the website wonderful, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.

Susan Hufman

Executive Director of the Leavenworth Summer Theater

…finding Brad was the answer. He listened, researched, welcomed honest responses to drafts, adapted, educated us, stayed on deadline and delivered a first-rate creative website that continues to draw rave reviews.

Aron Branam

Fitness Director at Gold's Gyms of the Wenatchee Valley

He is very easy to work with and very reliable. He is always willing to come up with some great ideas and to educate us to do some some things on our own to save us money which is greatly appreciated!

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Owner of DogEared Design

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Shane Pearlman, CEO at Modern Tribe

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Developer and Owner of Plugin-Developer.com

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former Executive Director of the Wenatchee Valley Visitor's Bureau

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Professional Athlete, Owner of SET Coaching

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Marketing Director at the Numerica Performing Arts Center

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Executive Director of Community Farm Connection

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Marketing & Communications Coordinator for Wenatchee Valley Chamber of Commerce

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Author

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Marriage and Family Therapist

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Principal and Clarity Consultant at be,clearly

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former Owner of Caffe Mela

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Humor Writer & Speaker

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Author, Owner of Howell at the Moon Productions

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Co-owner of The Inner Circle Gym

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Robert Howard

Author

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Jerrilea Crawford

Community Development Director, Wenatchee Chamber of Commerce

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Insurance Broker

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Freelance Marketing Consultant

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Lyn Kelley

Communications & Events Coordinator at the Wenatchee Valley Museum and Cultural Center

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Annette Pennington

former Executive Director of the Wenatchee Downtown Association

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Allison Williams

Executive Director for the City of Wenatchee

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Executive Director, Sixel Consulting

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After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.