Outcast had a good website, but they were looking for a sleek, sexy redesign that would better appeal to it’s young, on-the-go target market. The new site also needed to incorporate it’s two different products – ad space at Fitness clubs and ad space at Fuel pumps. Tribe brought me in as a lead designer on this project to help provide this cool new look.
We decided early on on a dark color scheme that would allow the bright colors of Outcast’s branding to really pop off of the screen. We then split the content of the site into 3 sections and differentiated them by color: orange for Outcast, green for Fitness, blue for Fuel. This helped users understand the different parts of the company and know which content they were viewing at all times.
I helped created custom infographics for the landing pages of the different parts of the site. These infographics give a quick overview as to the powerful demographics Outcast brings to the table.
Careful attention was paid to the images on the site. As the design utilizes big background images to evoke powerful feelings of strength, youth and mobility we scoured image banks and went through thousands of images to make sure we got photos that spoke directly to the user.
Casey did a great job coding the entire site, providing subtle animations, AJAX loading of blog items, and in general making the site perform as well as we had all hoped. In the end the client was enthused about the redesign that reflected their core audience like a mirror.
I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.
We’re proud of what the public experiences when they come to our Run Wenatchee website. The site is clean, well-organized and lively, and for good reason. Brad Fitzgerald took the early design concepts we had in mind and made those come to life in a singular fashion.
Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.
Brad provided very clear and understandable (for those of us who are tech challenged) directions on the process, explaining the steps he would take to build and design the site, as well as the input he wanted from me, and the training involved once the site was complete. Brad, who has a sharp eye for design, ran with it and produced a great site. He does good work.
He has solid ideas and is willing to listen, which in turn makes him an extremely effective communicator. His ability to organize the creative and administrative side of his business sets Brad even further apart from anyone
His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with.
I have not known of anyone that has worked with him on a project that has not been 100% pleased with the end product but also with the process.
His design work and attention to detail is impeccable. He’s also pushed me, and our team to become better designers. When I look at finished work from Brad – I don’t see his face all over it. It’s not about him – it’s about the design. When I look at a finished project and see a happy client, happy budget and happy timeline – well Brad’s face is all over that.
Brad made the process of developing my web site not only painless, but positively enjoyable. His enthusiastic, “can-do” attitude permeated every discussion we had. I would recommend him to any writer looking to develop a web site!
Communicating design concepts can be tricky, so when you find somebody who can consistently understand your abstract needs and ideas and translate them into creative designs that actually work, you latch on to them. That’s why I latched on to Brad at Apt Design at the very beginning and have stayed with him ever since.
Brad executes a project with such ease that it really makes for an enjoyable experience. I trust Brad and would highly recommend his design solutions to anyone.
I can count on Brad. When he says he’s going to do something he gets it done. That accountability is probably one of the most important things I can have from someone I work with. Brad is certainly one of the most accountable people I’ve had on my team.
When you hire Brad you get his creative talent mixed with dependability and you end up with someone who is really great to work with.
…finding Brad was the answer. He listened, researched, welcomed honest responses to drafts, adapted, educated us, stayed on deadline and delivered a first-rate creative website that continues to draw rave reviews.
After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.
He’s nailed countless designs for my clients and he gets it every single time.
It was a pleasure to work with Brad at Apt Design. On the design front, his concepts were spot on, so we never got started on false trails. And he easily and accurately incorporated my feedback in a comfortable back-and-forth dialogue that resulted in a strong final product. I remain extremely pleased with the result.
…artistic intuition that can’t be learned, keen insight into what a project needs, the people skills to lead the creative process, the organizational skills to manage the whole undertaking, and the work ethic to get the job done when and how it should be.
Brad was excellent to work with! He was creative, utilized broad input and was very quick to turn around deliverables. I would highly recommend Brad and Apt Design.
Brad was quick, efficient and completely approachable about changes. Best of all, the final layout looked phenomenal.
Since completion we have noticed increased customer usage of our website for research and enjoy additional business from these new customers. Brad comes to you from Boswells highly recommended.
Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.
Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story. What’s more, he is a pleasure to work with—a great listener and highly collaborative!
Brad’s work consistently impresses. He has a great knack for designing material that both fits our mission and pushes our look to be new and fresh and innovative. Working with Brad is a delight. It is a collaborative venture that engages the creative process. His patience seems endless—in spite of how much we test it. Brad and Apt Design an ideal fit for us.