Outcast had a good website, but they were looking for a sleek, sexy redesign that would better appeal to it’s young, on-the-go target market. The new site also needed to incorporate it’s two different products – ad space at Fitness clubs and ad space at Fuel pumps. Tribe brought me in as a lead designer on this project to help provide this cool new look.
We decided early on on a dark color scheme that would allow the bright colors of Outcast’s branding to really pop off of the screen. We then split the content of the site into 3 sections and differentiated them by color: orange for Outcast, green for Fitness, blue for Fuel. This helped users understand the different parts of the company and know which content they were viewing at all times.
I helped created custom infographics for the landing pages of the different parts of the site. These infographics give a quick overview as to the powerful demographics Outcast brings to the table.
Careful attention was paid to the images on the site. As the design utilizes big background images to evoke powerful feelings of strength, youth and mobility we scoured image banks and went through thousands of images to make sure we got photos that spoke directly to the user.
Casey did a great job coding the entire site, providing subtle animations, AJAX loading of blog items, and in general making the site perform as well as we had all hoped. In the end the client was enthused about the redesign that reflected their core audience like a mirror.
Brad’s work consistently impresses. He has a great knack for designing material that both fits our mission and pushes our look to be new and fresh and innovative. Working with Brad is a delight. It is a collaborative venture that engages the creative process. His patience seems endless—in spite of how much we test it. Brad and Apt Design an ideal fit for us.
He has solid ideas and is willing to listen, which in turn makes him an extremely effective communicator. His ability to organize the creative and administrative side of his business sets Brad even further apart from anyone
Brad made the process of developing my web site not only painless, but positively enjoyable. His enthusiastic, “can-do” attitude permeated every discussion we had. I would recommend him to any writer looking to develop a web site!
We’re proud of what the public experiences when they come to our Run Wenatchee website. The site is clean, well-organized and lively, and for good reason. Brad Fitzgerald took the early design concepts we had in mind and made those come to life in a singular fashion.
Brad is a guy that elevates himself to the status of “trusted advisor” and not many marketing partners understand how to do that. On top of that, I get e-mails from my staff telling me how wonderful it is to work with Brad. Brad has earned our trust and our business.
Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.
Brad executes a project with such ease that it really makes for an enjoyable experience. I trust Brad and would highly recommend his design solutions to anyone.
When it came time to design my website choosing Apt design was the best decision I could have made. Apt Design is always on time with all projects and the quality of work is second to none.
I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.
It was so much fun working with Apt Design on our logos and branding. Brad listened carefully to what everyone had to say and then somehow gleaned the critical points out of that diverse input.
Brad’s design work is creative and impeccable — and best of all, he listens well and asks all the right questions, with no assumptions about his clients’ experience.
Brad was quick, efficient and completely approachable about changes. Best of all, the final layout looked phenomenal.
What I love about Brad is that he can capture the vision of what I am wanting designed and make it even better than I imagined. To top it all off, Brad is just a really nice guy and he’s easy to work with!
Brad’s design sense is outstanding. I can communicate a concept and leave it up to him to come up with a beautiful, balanced, and rich interpretation of our ideas. It’s nice to have a few thoughts, and just say go.. and be amazed by what he creates.
Communicating design concepts can be tricky, so when you find somebody who can consistently understand your abstract needs and ideas and translate them into creative designs that actually work, you latch on to them. That’s why I latched on to Brad at Apt Design at the very beginning and have stayed with him ever since.
I have not known of anyone that has worked with him on a project that has not been 100% pleased with the end product but also with the process.
After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.
Working with a new designer can be overwhelming – but through Brad’s organizational systems and resources, we were able to work through various projects in record turn-around timing. Additionally, our latest posters and designs have captured the hearts and attention of the community. We increasingly receive requests such as “how can I get one of those posters?!”
Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality.
Brad was excellent to work with! He was creative, utilized broad input and was very quick to turn around deliverables. I would highly recommend Brad and Apt Design.
Brad was always extremely prompt and professional in turning around what we requested. And Apt Design brought top quality design elements and ideas to the table for our consideration.
He’s nailed countless designs for my clients and he gets it every single time.
The design work is flawless, the content is accurate and always within the project budget. He is consistently able to be reached, is open to questions and comment, and each project has been completed on time.
…finding Brad was the answer. He listened, researched, welcomed honest responses to drafts, adapted, educated us, stayed on deadline and delivered a first-rate creative website that continues to draw rave reviews.
I still get compliments every other week on my site design and I think a huge reason my conversions are through the roof is because of the stellar work you did on that site. That project was by far the smoothest experience I’ve ever had with a contractor and I wouldn’t hesitate an instant to work with Brad again.
…artistic intuition that can’t be learned, keen insight into what a project needs, the people skills to lead the creative process, the organizational skills to manage the whole undertaking, and the work ethic to get the job done when and how it should be.