Outcast had a good website, but they were looking for a sleek, sexy redesign that would better appeal to it’s young, on-the-go target market. The new site also needed to incorporate it’s two different products – ad space at Fitness clubs and ad space at Fuel pumps. Tribe brought me in as a lead designer on this project to help provide this cool new look.
We decided early on on a dark color scheme that would allow the bright colors of Outcast’s branding to really pop off of the screen. We then split the content of the site into 3 sections and differentiated them by color: orange for Outcast, green for Fitness, blue for Fuel. This helped users understand the different parts of the company and know which content they were viewing at all times.
I helped created custom infographics for the landing pages of the different parts of the site. These infographics give a quick overview as to the powerful demographics Outcast brings to the table.
Careful attention was paid to the images on the site. As the design utilizes big background images to evoke powerful feelings of strength, youth and mobility we scoured image banks and went through thousands of images to make sure we got photos that spoke directly to the user.
Casey did a great job coding the entire site, providing subtle animations, AJAX loading of blog items, and in general making the site perform as well as we had all hoped. In the end the client was enthused about the redesign that reflected their core audience like a mirror.
Brad was quick, efficient and completely approachable about changes. Best of all, the final layout looked phenomenal.
Communicating design concepts can be tricky, so when you find somebody who can consistently understand your abstract needs and ideas and translate them into creative designs that actually work, you latch on to them. That’s why I latched on to Brad at Apt Design at the very beginning and have stayed with him ever since.
He is very easy to work with and very reliable. He is always willing to come up with some great ideas and to educate us to do some some things on our own to save us money which is greatly appreciated!
Brad was always extremely prompt and professional in turning around what we requested. And Apt Design brought top quality design elements and ideas to the table for our consideration.
I really can’t recommend Brad highly enough. He’s come through for us time after time, and always delivers outstanding work. His sites are beautiful and functional works of art. Brad has designed the websites for some of our biggest authors. You know he’ll deliver an amazing site, right on schedule.
…finding Brad was the answer. He listened, researched, welcomed honest responses to drafts, adapted, educated us, stayed on deadline and delivered a first-rate creative website that continues to draw rave reviews.
Brad executes a project with such ease that it really makes for an enjoyable experience. I trust Brad and would highly recommend his design solutions to anyone.
What I love about Brad is that he can capture the vision of what I am wanting designed and make it even better than I imagined. To top it all off, Brad is just a really nice guy and he’s easy to work with!
Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story. What’s more, he is a pleasure to work with—a great listener and highly collaborative!
As an author, I wanted something that would showcase my books, but do so by telling a kind of story. And that is exactly what Brad accomplished. The finished product is beautiful, evocative and efficient, just like a great novel.
Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.
Brad is a joy to work with. He’s a great listener. He was able to take our vision and make the reality of our design even better! He is a design professional with an understanding of what businesses need: on time, on budget and on point. He was patient with our input, prompt with our…
I love working with Brad! His eye for detail is what really differentiates him from other designers. When I work on a project with Brad, I always know that the finished product is going to be stellar.
The quality of his work and his professionalism (think pragmatic time management, setting expectations) are superb. He’s a seasoned freelancer and that means good things if you’re a client of a collaborator.
Working with a new designer can be overwhelming – but through Brad’s organizational systems and resources, we were able to work through various projects in record turn-around timing. Additionally, our latest posters and designs have captured the hearts and attention of the community. We increasingly receive requests such as “how can I get one of those posters?!”
When it came time to design my website choosing Apt design was the best decision I could have made. Apt Design is always on time with all projects and the quality of work is second to none.
I still get compliments every other week on my site design and I think a huge reason my conversions are through the roof is because of the stellar work you did on that site. That project was by far the smoothest experience I’ve ever had with a contractor and I wouldn’t hesitate an instant to work with Brad again.
Brad always seems to find new and exciting ways to convert ideas and client direction into beautiful and unique website designs. The quality of his work, turnaround time, and attention to detail are all top-notch.
I can count on Brad. When he says he’s going to do something he gets it done. That accountability is probably one of the most important things I can have from someone I work with. Brad is certainly one of the most accountable people I’ve had on my team.
When you hire Brad you get his creative talent mixed with dependability and you end up with someone who is really great to work with.
Brad is a guy that elevates himself to the status of “trusted advisor” and not many marketing partners understand how to do that. On top of that, I get e-mails from my staff telling me how wonderful it is to work with Brad. Brad has earned our trust and our business.
The design work is flawless, the content is accurate and always within the project budget. He is consistently able to be reached, is open to questions and comment, and each project has been completed on time.
I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.
He’s nailed countless designs for my clients and he gets it every single time.
Brad’s design sense is outstanding. I can communicate a concept and leave it up to him to come up with a beautiful, balanced, and rich interpretation of our ideas. It’s nice to have a few thoughts, and just say go.. and be amazed by what he creates.