North Central Educational Service District

The North Central Educational Service District is a huge organization that spans dozens of employees working across a wide variety of fields in multiple locations. The NCESD was looking for a new website that would completely revamp their online presence by making the services they offered more obvious, putting their staff front and center, and presenting their organization as modern and professional.

Jennifer Korfiatis and I teamed up on this project that started with heavy research and planning based on the analytics from the NCESD’s previous site. Having been around for many years it had accumulated a vast number of pages and links that weren’t functioning or never visited. We pared the content down and reorganized it to to make it crystal clear where each type of visitor can find what they’re looking for.

The design of the site was completely new and fresh. Bright accents of blue and green set a professional tone that isn’t overly corporate or stiff. Beautiful imagery of the Wenatchee Valley embed the site in its district. Finally clean icons and fonts make the site much easier to scan and read.

ncesd services categories

But the site isn’t all just new pretty pictures, the backend (built in WordPress) has heavy custom functionality that solves the problems the NCESD came to us with. First we created a landing page that is an overview to all of the important services the organization offers. Inside each service category is a consistent series of pages marked by a custom drop-down menu. These pages clean up the majority of the content on the site and make everything clear, ordered, and congruous. We also beefed up the Staff Directory. Not only is it easier to search and find an employee, staff members are placed directly inside the pages of the service category that they work in. This customization was one of the main goals in the initial project scope. A more powerful calendar, easy-to-update job postings, and a revised news section round out all of the extra functionality that was built into this new site.

services page web design

Looking good across all devices, the new NCESD site is everything the team was looking for and more! Now the NCESD finds it easy to update their site and visitors find it easy to discover the content they’re looking for.

Justen Forge

Author

EVERY project he works on is the most important project to him, and that’s how he makes you feel through his accessibility, responsiveness, communication and professionalism.

Mike Caemmerer

Program Director at Icicle Creek Center for the Arts

Brad’s work consistently impresses. He has a great knack for designing material that both fits our mission and pushes our look to be new and fresh and innovative. Working with Brad is a delight. It is a collaborative venture that engages the creative process. His patience seems endless—in spite of how much we test it. Brad and Apt Design an ideal fit for us.

Rebecca Hargrove Fox

former Member Services Director of the Wenatchee Valley Chamber of Commerce

Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.

Annette Pennington

former Executive Director of the Wenatchee Downtown Association

The design work is flawless, the content is accurate and always within the project budget. He is consistently able to be reached, is open to questions and comment, and each project has been completed on time.

Adam Vognild

Co-owner of The Inner Circle Gym

Brad did an incredible job of building our web site. We would recommend Brad to anyone needing a creative and highly functional site for their business.

I really can’t recommend Brad highly enough. He’s come through for us time after time, and always delivers outstanding work. His sites are beautiful and functional works of art. Brad has designed the websites for some of our biggest authors. You know he’ll deliver an amazing site, right on schedule.

Jennifer Skiff

Best-selling Author

Hiring Brad Fitzgerald to create my website was the greatest gift I gave to myself in 2013. He is a pleasure to work with!

Darren Reynolds

former Owner of Caffe Mela

Brad’s design sense is outstanding. I can communicate a concept and leave it up to him to come up with a beautiful, balanced, and rich interpretation of our ideas. It’s nice to have a few thoughts, and just say go.. and be amazed by what he creates.

Shane Pearlman

Shane Pearlman, CEO at Modern Tribe

I can count on Brad. When he says he’s going to do something he gets it done. That accountability is probably one of the most important things I can have from someone I work with. Brad is certainly one of the most accountable people I’ve had on my team.

When you hire Brad you get his creative talent mixed with dependability and you end up with someone who is really great to work with.

Benjamin Field

Principal and Clarity Consultant at be,clearly

The quality of his work and his professionalism (think pragmatic time management, setting expectations) are superb. He’s a seasoned freelancer and that means good things if you’re a client of a collaborator.

Eric Granstrom

former Director of Marketing for the Wenatchee Valley Sports Council

Brad was quick, efficient and completely approachable about changes. Best of all, the final layout looked phenomenal.

Nick Ohrn

Developer and Owner of Plugin-Developer.com

I still get compliments every other week on my site design and I think a huge reason my conversions are through the roof is because of the stellar work you did on that site. That project was by far the smoothest experience I’ve ever had with a contractor and I wouldn’t hesitate an instant to work with Brad again.

Gautam Nayak

Doctor and President of the US Medical Soccer Team

Working with Brad was one of the best decisions our organization made. He is a consummate professional and delivers a beautfiul product in a timely fashion. He strives to make the website easy to navigate, practical, and visually appealing.

James Townsend

James Townsend, Author and Co-Owner of The Human Condition

Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality.

Marissa Collins

Marketing Director at the Numerica Performing Arts Center

Brad executes a project with such ease that it really makes for an enjoyable experience. I trust Brad and would highly recommend his design solutions to anyone.

Jerri Barkley

Marketing & Communications Coordinator for Wenatchee Valley Chamber of Commerce

I have not known of anyone that has worked with him on a project that has not been 100% pleased with the end product but also with the process.

Aron Branam

Fitness Director at Gold's Gyms of the Wenatchee Valley

He is very easy to work with and very reliable. He is always willing to come up with some great ideas and to educate us to do some some things on our own to save us money which is greatly appreciated!

Andy Dappen

Founder, Editor of WenatcheeOutdoors.org

Brad was always extremely prompt and professional in turning around what we requested. And Apt Design brought top quality design elements and ideas to the table for our consideration.

After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.

Allison Williams

Executive Director for the City of Wenatchee

Brad was excellent to work with! He was creative, utilized broad input and was very quick to turn around deliverables. I would highly recommend Brad and Apt Design.

Robert Howard

Author

Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story. What’s more, he is a pleasure to work with—a great listener and highly collaborative!

Emma Otheguy

Children's Author

Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.

Gina Muller

former Director of Sales and Marketing for Gill Diamond Hospitality

We have seen an increase in our internet revenue since having the new websites.

Jack Penning

Executive Director, Sixel Consulting

Brad is the ideal designer for a client that seeks excellence and speed without sacrificing quality.

Jamie Howell

Author, Owner of Howell at the Moon Productions

Communicating design concepts can be tricky, so when you find somebody who can consistently understand your abstract needs and ideas and translate them into creative designs that actually work, you latch on to them. That’s why I latched on to Brad at Apt Design at the very beginning and have stayed with him ever since.

Jason Jablonski

Professional Athlete, Owner of SET Coaching

When it came time to design my website choosing Apt design was the best decision I could have made. Apt Design is always on time with all projects and the quality of work is second to none.

Blair McHaney

President of The Gold's Gym Franchisee Association, Owner of Wenatchee Valley's Gold's Gyms

Brad is a guy that elevates himself to the status of “trusted advisor” and not many marketing partners understand how to do that. On top of that, I get e-mails from my staff telling me how wonderful it is to work with Brad. Brad has earned our trust and our business.

Susan Hufman

Executive Director of the Leavenworth Summer Theater

…finding Brad was the answer. He listened, researched, welcomed honest responses to drafts, adapted, educated us, stayed on deadline and delivered a first-rate creative website that continues to draw rave reviews.

Keith Wiggins

Co-Owner of Boswells Furniture

Since completion we have noticed increased customer usage of our website for research and enjoy additional business from these new customers. Brad comes to you from Boswells highly recommended.

As an author, I wanted something that would showcase my books, but do so by telling a kind of story. And that is exactly what Brad accomplished. The finished product is beautiful, evocative and efficient, just like a great novel.

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