The North Central Educational Service District is a huge organization that spans dozens of employees working across a wide variety of fields in multiple locations. The NCESD was looking for a new website that would completely revamp their online presence by making the services they offered more obvious, putting their staff front and center, and presenting their organization as modern and professional.
Jennifer Korfiatis and I teamed up on this project that started with heavy research and planning based on the analytics from the NCESD’s previous site. Having been around for many years it had accumulated a vast number of pages and links that weren’t functioning or never visited. We pared the content down and reorganized it to to make it crystal clear where each type of visitor can find what they’re looking for.
The design of the site was completely new and fresh. Bright accents of blue and green set a professional tone that isn’t overly corporate or stiff. Beautiful imagery of the Wenatchee Valley embed the site in its district. Finally clean icons and fonts make the site much easier to scan and read.
But the site isn’t all just new pretty pictures, the backend (built in WordPress) has heavy custom functionality that solves the problems the NCESD came to us with. First we created a landing page that is an overview to all of the important services the organization offers. Inside each service category is a consistent series of pages marked by a custom drop-down menu. These pages clean up the majority of the content on the site and make everything clear, ordered, and congruous. We also beefed up the Staff Directory. Not only is it easier to search and find an employee, staff members are placed directly inside the pages of the service category that they work in. This customization was one of the main goals in the initial project scope. A more powerful calendar, easy-to-update job postings, and a revised news section round out all of the extra functionality that was built into this new site.
Looking good across all devices, the new NCESD site is everything the team was looking for and more! Now the NCESD finds it easy to update their site and visitors find it easy to discover the content they’re looking for.
He has solid ideas and is willing to listen, which in turn makes him an extremely effective communicator. His ability to organize the creative and administrative side of his business sets Brad even further apart from anyone
Brad always seems to find new and exciting ways to convert ideas and client direction into beautiful and unique website designs. The quality of his work, turnaround time, and attention to detail are all top-notch.
Brad was quick, efficient and completely approachable about changes. Best of all, the final layout looked phenomenal.
Working with Brad was one of the best decisions our organization made. He is a consummate professional and delivers a beautfiul product in a timely fashion. He strives to make the website easy to navigate, practical, and visually appealing.
Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.
Brad was excellent to work with! He was creative, utilized broad input and was very quick to turn around deliverables. I would highly recommend Brad and Apt Design.
The quality of his work and his professionalism (think pragmatic time management, setting expectations) are superb. He’s a seasoned freelancer and that means good things if you’re a client of a collaborator.
What I love about Brad is that he can capture the vision of what I am wanting designed and make it even better than I imagined. To top it all off, Brad is just a really nice guy and he’s easy to work with!
Brad was always extremely prompt and professional in turning around what we requested. And Apt Design brought top quality design elements and ideas to the table for our consideration.
As an author, I wanted something that would showcase my books, but do so by telling a kind of story. And that is exactly what Brad accomplished. The finished product is beautiful, evocative and efficient, just like a great novel.
His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with.
Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. Not only is the website wonderful, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.
Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story. What’s more, he is a pleasure to work with—a great listener and highly collaborative!
Working with a new designer can be overwhelming – but through Brad’s organizational systems and resources, we were able to work through various projects in record turn-around timing. Additionally, our latest posters and designs have captured the hearts and attention of the community. We increasingly receive requests such as “how can I get one of those posters?!”
Brad’s design sense is outstanding. I can communicate a concept and leave it up to him to come up with a beautiful, balanced, and rich interpretation of our ideas. It’s nice to have a few thoughts, and just say go.. and be amazed by what he creates.
After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.
He is very easy to work with and very reliable. He is always willing to come up with some great ideas and to educate us to do some some things on our own to save us money which is greatly appreciated!
Communicating design concepts can be tricky, so when you find somebody who can consistently understand your abstract needs and ideas and translate them into creative designs that actually work, you latch on to them. That’s why I latched on to Brad at Apt Design at the very beginning and have stayed with him ever since.
It was so much fun working with Apt Design on our logos and branding. Brad listened carefully to what everyone had to say and then somehow gleaned the critical points out of that diverse input.
I can count on Brad. When he says he’s going to do something he gets it done. That accountability is probably one of the most important things I can have from someone I work with. Brad is certainly one of the most accountable people I’ve had on my team.
When you hire Brad you get his creative talent mixed with dependability and you end up with someone who is really great to work with.
Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality.
He’s nailed countless designs for my clients and he gets it every single time.
I have seen Brad’s web design work on two separate and very different projects. I was impressed on each occasion with the time he took to really understand what the customer wants and needs from each project, leading to a great website both times.
When it came time to design my website choosing Apt design was the best decision I could have made. Apt Design is always on time with all projects and the quality of work is second to none.
I have always found his creativity, professionalism, and work ethic to be outstanding. He consistently meets deadlines, and is honest and up-front as to his timeline when scheduling my projects.