North Central Educational Service District

The North Central Educational Service District is a huge organization that spans dozens of employees working across a wide variety of fields in multiple locations. The NCESD was looking for a new website that would completely revamp their online presence by making the services they offered more obvious, putting their staff front and center, and presenting their organization as modern and professional.

Jennifer Korfiatis and I teamed up on this project that started with heavy research and planning based on the analytics from the NCESD’s previous site. Having been around for many years it had accumulated a vast number of pages and links that weren’t functioning or never visited. We pared the content down and reorganized it to to make it crystal clear where each type of visitor can find what they’re looking for.

The design of the site was completely new and fresh. Bright accents of blue and green set a professional tone that isn’t overly corporate or stiff. Beautiful imagery of the Wenatchee Valley embed the site in its district. Finally clean icons and fonts make the site much easier to scan and read.

ncesd services categories

But the site isn’t all just new pretty pictures, the backend (built in WordPress) has heavy custom functionality that solves the problems the NCESD came to us with. First we created a landing page that is an overview to all of the important services the organization offers. Inside each service category is a consistent series of pages marked by a custom drop-down menu. These pages clean up the majority of the content on the site and make everything clear, ordered, and congruous. We also beefed up the Staff Directory. Not only is it easier to search and find an employee, staff members are placed directly inside the pages of the service category that they work in. This customization was one of the main goals in the initial project scope. A more powerful calendar, easy-to-update job postings, and a revised news section round out all of the extra functionality that was built into this new site.

services page web design

Looking good across all devices, the new NCESD site is everything the team was looking for and more! Now the NCESD finds it easy to update their site and visitors find it easy to discover the content they’re looking for.

After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.

Brad is a complete professional and a pleasure to work with — he’s intuitive, creative, responsive and reliable.

Darren Reynolds

former Owner of Caffe Mela

Brad’s design sense is outstanding. I can communicate a concept and leave it up to him to come up with a beautiful, balanced, and rich interpretation of our ideas. It’s nice to have a few thoughts, and just say go.. and be amazed by what he creates.

Reid Peifer

Creative Director at Modern Tribe

His design work and attention to detail is impeccable. He’s also pushed me, and our team to become better designers. When I look at finished work from Brad – I don’t see his face all over it. It’s not about him – it’s about the design. When I look at a finished project and see a happy client, happy budget and happy timeline – well Brad’s face is all over that.

Kelly Allen

Insurance Broker

Working with Apt Design is like working with a genie….”Your wish is my command!” I simply had to share my vision, and, poof, just like that, it was created! Timely, detailed, and precise. It’s comforting to know that I never have to worry when working with Apt Design. They consistently come through for me, allowing me to focus my energy in other areas.

Keith Wiggins

Co-Owner of Boswells Furniture

Since completion we have noticed increased customer usage of our website for research and enjoy additional business from these new customers. Brad comes to you from Boswells highly recommended.

Rebecca Hargrove Fox

former Member Services Director of the Wenatchee Valley Chamber of Commerce

Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.

Aron Branam

Fitness Director at Gold's Gyms of the Wenatchee Valley

He is very easy to work with and very reliable. He is always willing to come up with some great ideas and to educate us to do some some things on our own to save us money which is greatly appreciated!

Emma Otheguy

Children's Author

Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.

Mike Caemmerer

Program Director at Icicle Creek Center for the Arts

Brad’s work consistently impresses. He has a great knack for designing material that both fits our mission and pushes our look to be new and fresh and innovative. Working with Brad is a delight. It is a collaborative venture that engages the creative process. His patience seems endless—in spite of how much we test it. Brad and Apt Design an ideal fit for us.

Traci Mann

Author, Professor of Psychology

Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. Not only is the website wonderful, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.

Greg McKenzie

Director of CUDA Peru

…artistic intuition that can’t be learned, keen insight into what a project needs, the people skills to lead the creative process, the organizational skills to manage the whole undertaking, and the work ethic to get the job done when and how it should be.

Blair McHaney

President of The Gold's Gym Franchisee Association, Owner of Wenatchee Valley's Gold's Gyms

Brad is a guy that elevates himself to the status of “trusted advisor” and not many marketing partners understand how to do that. On top of that, I get e-mails from my staff telling me how wonderful it is to work with Brad. Brad has earned our trust and our business.

Jack Penning

Executive Director, Sixel Consulting

Brad is the ideal designer for a client that seeks excellence and speed without sacrificing quality.

Jerrilea Crawford

Community Development Director, Wenatchee Chamber of Commerce

What I love about Brad is that he can capture the vision of what I am wanting designed and make it even better than I imagined. To top it all off, Brad is just a really nice guy and he’s easy to work with!

Kirk Douponce

Owner of DogEared Design

Apt Design is a pleasure to work with. They always meet or beat their deadlines with consistent creativity.

I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.

Kelly Boyle

Realtor

I would recommend him to any business that seeks to improve their image and market share. Brad is more than a service provider, he is a business partner.

Adam Vognild

Co-owner of The Inner Circle Gym

Brad did an incredible job of building our web site. We would recommend Brad to anyone needing a creative and highly functional site for their business.

His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with.

Sherri Schneider

Executive Director of Community Farm Connection

It was so much fun working with Apt Design on our logos and branding. Brad listened carefully to what everyone had to say and then somehow gleaned the critical points out of that diverse input.

Steve Maher

Partner at RunWenatchee.com

We’re proud of what the public experiences when they come to our Run Wenatchee website. The site is clean, well-organized and lively, and for good reason. Brad Fitzgerald took the early design concepts we had in mind and made those come to life in a singular fashion.

Casey Picker

Wordpress Developer

I love working with Brad! His eye for detail is what really differentiates him from other designers. When I work on a project with Brad, I always know that the finished product is going to be stellar.

Gautam Nayak

Doctor and President of the US Medical Soccer Team

Working with Brad was one of the best decisions our organization made. He is a consummate professional and delivers a beautfiul product in a timely fashion. He strives to make the website easy to navigate, practical, and visually appealing.

Brady Hudkins

freelance designer

He has solid ideas and is willing to listen, which in turn makes him an extremely effective communicator. His ability to organize the creative and administrative side of his business sets Brad even further apart from anyone

Marissa Collins

Marketing Director at the Numerica Performing Arts Center

Brad executes a project with such ease that it really makes for an enjoyable experience. I trust Brad and would highly recommend his design solutions to anyone.

Ona Russell

Author and Speaker

As an author, I wanted something that would showcase my books, but do so by telling a kind of story. And that is exactly what Brad accomplished. The finished product is beautiful, evocative and efficient, just like a great novel.

Justen Forge

Author

EVERY project he works on is the most important project to him, and that’s how he makes you feel through his accessibility, responsiveness, communication and professionalism.

Eric Granstrom

former Director of Marketing for the Wenatchee Valley Sports Council

Brad was quick, efficient and completely approachable about changes. Best of all, the final layout looked phenomenal.

Kelly Allen

Owner of Late Bloomer Productions

Brad is not only one of the most creative people I have ever worked with, he is truly one of the “nice guys” who make life and work easier and more fun.