This site creates a mood like few others I’ve worked on. Each page is enveloped by a full-screen background image that comes from one of Lauren’s book covers. This not only ties the site together – it brings readers directly into the worlds she has created.
The site is also fully responsive – great care was taken to make sure the experience was wonderful for users on phones and tablets as well as big desktops screens.
Many authors who have been blogging on another site for years are nervous about moving their site. Even with all the advantages of WordPress it can be hard to let go of another site or platform you are used to using. But the benefits of having your main site and blog combined are substantial. Lauren had hundreds of posts with thousands of comments dating back years yet we were able to pull all of her old blog content over so she could have one central place for her books, events, blog, and more.
Lastly we created a special video gallery where book trailers and interviews can be viewed together. As always the site is simple to update – even the multitude of books with a huge variety of sellers to buy from!
Overall Random House and Lauren Kate loved the dark moody design, clean interface, and great functionality. We did too.
Brad executes a project with such ease that it really makes for an enjoyable experience. I trust Brad and would highly recommend his design solutions to anyone.
We’re proud of what the public experiences when they come to our Run Wenatchee website. The site is clean, well-organized and lively, and for good reason. Brad Fitzgerald took the early design concepts we had in mind and made those come to life in a singular fashion.
After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.
I love working with Brad! His eye for detail is what really differentiates him from other designers. When I work on a project with Brad, I always know that the finished product is going to be stellar.
…artistic intuition that can’t be learned, keen insight into what a project needs, the people skills to lead the creative process, the organizational skills to manage the whole undertaking, and the work ethic to get the job done when and how it should be.
Working with Apt Design is like working with a genie….”Your wish is my command!” I simply had to share my vision, and, poof, just like that, it was created! Timely, detailed, and precise. It’s comforting to know that I never have to worry when working with Apt Design. They consistently come through for me, allowing me to focus my energy in other areas.
The quality of his work and his professionalism (think pragmatic time management, setting expectations) are superb. He’s a seasoned freelancer and that means good things if you’re a client of a collaborator.
Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story. What’s more, he is a pleasure to work with—a great listener and highly collaborative!
His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with.
He’s nailed countless designs for my clients and he gets it every single time.
Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.
It was so much fun working with Apt Design on our logos and branding. Brad listened carefully to what everyone had to say and then somehow gleaned the critical points out of that diverse input.
…finding Brad was the answer. He listened, researched, welcomed honest responses to drafts, adapted, educated us, stayed on deadline and delivered a first-rate creative website that continues to draw rave reviews.
The thing that I have always appreciated about Brad is his timeliness in turning around great new designs even in the face of looming deadlines. Creativity is at the heart of good design and Brad is blessed with an abundance of creative DNA. Brad’s professional, straightforward and timely approach to design creation and implementation will make your life easier.
Brad is a guy that elevates himself to the status of “trusted advisor” and not many marketing partners understand how to do that. On top of that, I get e-mails from my staff telling me how wonderful it is to work with Brad. Brad has earned our trust and our business.
Brad’s design sense is outstanding. I can communicate a concept and leave it up to him to come up with a beautiful, balanced, and rich interpretation of our ideas. It’s nice to have a few thoughts, and just say go.. and be amazed by what he creates.
I have always found his creativity, professionalism, and work ethic to be outstanding. He consistently meets deadlines, and is honest and up-front as to his timeline when scheduling my projects.
I have seen Brad’s web design work on two separate and very different projects. I was impressed on each occasion with the time he took to really understand what the customer wants and needs from each project, leading to a great website both times.
Brad was always extremely prompt and professional in turning around what we requested. And Apt Design brought top quality design elements and ideas to the table for our consideration.
Brad always seems to find new and exciting ways to convert ideas and client direction into beautiful and unique website designs. The quality of his work, turnaround time, and attention to detail are all top-notch.
I have not known of anyone that has worked with him on a project that has not been 100% pleased with the end product but also with the process.
The design work is flawless, the content is accurate and always within the project budget. He is consistently able to be reached, is open to questions and comment, and each project has been completed on time.
His design work and attention to detail is impeccable. He’s also pushed me, and our team to become better designers. When I look at finished work from Brad – I don’t see his face all over it. It’s not about him – it’s about the design. When I look at a finished project and see a happy client, happy budget and happy timeline – well Brad’s face is all over that.