If you’re looking for the latest news and reviews on all things in the movie industry, IndieWire is one of the heavy-hitters on the web. They provide insight and coverage on everything coming out of Hollywood. They just needed a good website to put it all on. I worked with my friends at Modern Tribe again to design a new IndieWire.com from the ground up.
The content you can drill down through on this site is just stunning. Not only did we have to design for all of it, we had to make sure visitors wouldn’t get confused while they were moving from story to gallery to review. We spent hours wireframing the best way to tell each section’s story.
On some websites the sidebar widgets are an afterthought, thrown in to take up space. Not so on IndieWire. Each widget throughout the site offers fresh content, relevant links, and standalone info about current movies. We wanted to make sure the user understood this too. Careful consideration was given to make each widget appealing, easy to understand, and part of an integrated whole while it offered it’s own unique message.
But IndiWire.com isn’t the only part of this project. The site features a huge network of other blogs and sites that feed into IndieWire. One of the problems we solved was unifying all these sites into a more cohesive network. We created a number of corresponding design template so that each network could choose a similar look, while getting options for making their own site unique.
The new design didn’t go unnoticed. In 2012 IndieWire won a Webby Award (the Oscars of the web). Read about the honor here.
Working with Apt Design is like working with a genie….”Your wish is my command!” I simply had to share my vision, and, poof, just like that, it was created! Timely, detailed, and precise. It’s comforting to know that I never have to worry when working with Apt Design. They consistently come through for me, allowing me to focus my energy in other areas.
As an author, I wanted something that would showcase my books, but do so by telling a kind of story. And that is exactly what Brad accomplished. The finished product is beautiful, evocative and efficient, just like a great novel.
It was so much fun working with Apt Design on our logos and branding. Brad listened carefully to what everyone had to say and then somehow gleaned the critical points out of that diverse input.
Since completion we have noticed increased customer usage of our website for research and enjoy additional business from these new customers. Brad comes to you from Boswells highly recommended.
I love working with Brad! His eye for detail is what really differentiates him from other designers. When I work on a project with Brad, I always know that the finished product is going to be stellar.
The design work is flawless, the content is accurate and always within the project budget. He is consistently able to be reached, is open to questions and comment, and each project has been completed on time.
Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality.
I have always found his creativity, professionalism, and work ethic to be outstanding. He consistently meets deadlines, and is honest and up-front as to his timeline when scheduling my projects.
He is very easy to work with and very reliable. He is always willing to come up with some great ideas and to educate us to do some some things on our own to save us money which is greatly appreciated!
He has solid ideas and is willing to listen, which in turn makes him an extremely effective communicator. His ability to organize the creative and administrative side of his business sets Brad even further apart from anyone
His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with.
Brad was always extremely prompt and professional in turning around what we requested. And Apt Design brought top quality design elements and ideas to the table for our consideration.
…finding Brad was the answer. He listened, researched, welcomed honest responses to drafts, adapted, educated us, stayed on deadline and delivered a first-rate creative website that continues to draw rave reviews.
Brad was excellent to work with! He was creative, utilized broad input and was very quick to turn around deliverables. I would highly recommend Brad and Apt Design.
Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. Not only is the website wonderful, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.
I have not known of anyone that has worked with him on a project that has not been 100% pleased with the end product but also with the process.
The quality of his work and his professionalism (think pragmatic time management, setting expectations) are superb. He’s a seasoned freelancer and that means good things if you’re a client of a collaborator.
Brad made the process of developing my web site not only painless, but positively enjoyable. His enthusiastic, “can-do” attitude permeated every discussion we had. I would recommend him to any writer looking to develop a web site!
I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.
I can count on Brad. When he says he’s going to do something he gets it done. That accountability is probably one of the most important things I can have from someone I work with. Brad is certainly one of the most accountable people I’ve had on my team.
When you hire Brad you get his creative talent mixed with dependability and you end up with someone who is really great to work with.
Brad is a joy to work with. He’s a great listener. He was able to take our vision and make the reality of our design even better! He is a design professional with an understanding of what businesses need: on time, on budget and on point. He was patient with our input, prompt with our…
Brad is a pleasure to work with: professional and friendly every time. He continuously produces excellent work.
Brad’s design sense is outstanding. I can communicate a concept and leave it up to him to come up with a beautiful, balanced, and rich interpretation of our ideas. It’s nice to have a few thoughts, and just say go.. and be amazed by what he creates.
What I love about Brad is that he can capture the vision of what I am wanting designed and make it even better than I imagined. To top it all off, Brad is just a really nice guy and he’s easy to work with!