Emma knows what’s up. With a publishing deal established and her new book set to launch in the fall of 2016 she contacted me almost a year early to get her website up and running. She knew the importance of getting established early and starting to build an author platform for her upcoming readers. Her new website has already allowed her to begin sending new industry contacts and readers to a central place to learn more about her and her book.
Emma wanted a whimsical design that would appeal to children but not be offputting to teachers, parents, and librarians who may also be coming to her site. She’s been blogging regularly to keep content fresh and readers coming back for more. We also built in a Resources section of the site where Emma can upload activities, crafts, questions and more for parents and librarians – all built around her book.
And when her book finally does drop, she already has a place to put it and knows how to make her website work for her. The ease of WordPress and integration with Pinterest are valuable tools that have her one step ahead.
Lastly, Emma loved the design so much that we easily brought a consistent visual flow over into some of her print and marketing pieces.
Brad is easy to work with and very quick to respond to any concern. When we started the web building process, I had a sense of my visual tastes, but very little design vocabulary to talk about those tastes. Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs (for example, my book is not yet available for pre-order, but Brad set up the site so that the order page is ready when the book becomes available).
He has a strong sense of what authors need to have on their websites, so I would trust Brad with choice of content as well as design. Brad designed my site to work well with both my career as a children’s author and in academia but still feel seamless. I can edit the site myself using WordPress, which is very intuitive for any computer user. Even so, Brad offered to help me learn the ropes and is always available for questions.