And I Darken Book Website

I’ve been working with the team at Random House for a few years now. They’ve sent over some great projects and they like working with me because I’m consistently able to deliver their sites on time and functioning just how they want. Lately they came to me with a tight deadline on a new site for an upcoming book. Apt Design worked hard to get this one done for them as well.

For book-specific sites it’s usually good to draw design inspiration directly from the book cover, and this site was no exception. The dark textured background with glitteringly white content showcases the book perfectly and gets readers ready to enter this world of intrigue.

Instead of breaking content across several pages the decision was made to keep everything together on one page. However, a menu bar still allows users to jump to specific sections of text.

And-I-Darken-book-share-buttonsLastly this site played big on social media sharing, just right for the young audience of the book. We created specific character cards for the three main characters each of which had a quote and corresponding image. Fans are able to easily share these images on Facebook or Twitter – bringing new fans directly back to the site!

As with all of my sites this one is easily editable by the Random House team so they can make edits on the fly.

And-I-Darken-book-buy-buttons-design

Reid Peifer

Creative Director at Modern Tribe

His design work and attention to detail is impeccable. He’s also pushed me, and our team to become better designers. When I look at finished work from Brad – I don’t see his face all over it. It’s not about him – it’s about the design. When I look at a finished project and see a happy client, happy budget and happy timeline – well Brad’s face is all over that.

Aron Branam

Fitness Director at Gold's Gyms of the Wenatchee Valley

He is very easy to work with and very reliable. He is always willing to come up with some great ideas and to educate us to do some some things on our own to save us money which is greatly appreciated!

Darren Reynolds

former Owner of Caffe Mela

Brad’s design sense is outstanding. I can communicate a concept and leave it up to him to come up with a beautiful, balanced, and rich interpretation of our ideas. It’s nice to have a few thoughts, and just say go.. and be amazed by what he creates.

I love working with Brad! His eye for detail is what really differentiates him from other designers. When I work on a project with Brad, I always know that the finished product is going to be stellar.

Nena Howell

Freelance Marketing Consultant

He’s nailed countless designs for my clients and he gets it every single time.

Brady Hudkins

freelance designer

He has solid ideas and is willing to listen, which in turn makes him an extremely effective communicator. His ability to organize the creative and administrative side of his business sets Brad even further apart from anyone

Kelly Allen

Insurance Broker

Working with Apt Design is like working with a genie….”Your wish is my command!” I simply had to share my vision, and, poof, just like that, it was created! Timely, detailed, and precise. It’s comforting to know that I never have to worry when working with Apt Design. They consistently come through for me, allowing me to focus my energy in other areas.

Lilia Grundy

Marketing Director for Icicle Creek Center for the Arts

Working with a new designer can be overwhelming – but through Brad’s organizational systems and resources, we were able to work through various projects in record turn-around timing. Additionally, our latest posters and designs have captured the hearts and attention of the community. We increasingly receive requests such as “how can I get one of those posters?!”

Blair McHaney

President of The Gold's Gym Franchisee Association, Owner of Wenatchee Valley's Gold's Gyms

Brad is a guy that elevates himself to the status of “trusted advisor” and not many marketing partners understand how to do that. On top of that, I get e-mails from my staff telling me how wonderful it is to work with Brad. Brad has earned our trust and our business.

Roger Clute

former Executive Director of the Wenatchee Valley Visitor's Bureau

The thing that I have always appreciated about Brad is his timeliness in turning around great new designs even in the face of looming deadlines. Creativity is at the heart of good design and Brad is blessed with an abundance of creative DNA. Brad’s professional, straightforward and timely approach to design creation and implementation will make your life easier.

Greg McKenzie

Director of CUDA Peru

…artistic intuition that can’t be learned, keen insight into what a project needs, the people skills to lead the creative process, the organizational skills to manage the whole undertaking, and the work ethic to get the job done when and how it should be.

I really can’t recommend Brad highly enough. He’s come through for us time after time, and always delivers outstanding work. His sites are beautiful and functional works of art. Brad has designed the websites for some of our biggest authors. You know he’ll deliver an amazing site, right on schedule.

Keith Wiggins

Co-Owner of Boswells Furniture

Since completion we have noticed increased customer usage of our website for research and enjoy additional business from these new customers. Brad comes to you from Boswells highly recommended.

Andy Dappen

Founder, Editor of WenatcheeOutdoors.org

Brad was always extremely prompt and professional in turning around what we requested. And Apt Design brought top quality design elements and ideas to the table for our consideration.

Steve Maher

Partner at RunWenatchee.com

We’re proud of what the public experiences when they come to our Run Wenatchee website. The site is clean, well-organized and lively, and for good reason. Brad Fitzgerald took the early design concepts we had in mind and made those come to life in a singular fashion.

Rolf Boone

Blogger

Brad provided very clear and understandable (for those of us who are tech challenged) directions on the process, explaining the steps he would take to build and design the site, as well as the input he wanted from me, and the training involved once the site was complete. Brad, who has a sharp eye for design, ran with it and produced a great site. He does good work.

Jerrilea Crawford

Community Development Director, Wenatchee Chamber of Commerce

What I love about Brad is that he can capture the vision of what I am wanting designed and make it even better than I imagined. To top it all off, Brad is just a really nice guy and he’s easy to work with!

Gautam Nayak

Doctor and President of the US Medical Soccer Team

Working with Brad was one of the best decisions our organization made. He is a consummate professional and delivers a beautfiul product in a timely fashion. He strives to make the website easy to navigate, practical, and visually appealing.

Gina Muller

former Director of Sales and Marketing for Gill Diamond Hospitality

We have seen an increase in our internet revenue since having the new websites.

Susan Lagsdin

former Executive Director of Write On The River

Brad’s design work is creative and impeccable — and best of all, he listens well and asks all the right questions, with no assumptions about his clients’ experience.

I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.

Jack Penning

Executive Director, Sixel Consulting

Brad is the ideal designer for a client that seeks excellence and speed without sacrificing quality.

Kirk Douponce

Owner of DogEared Design

Apt Design is a pleasure to work with. They always meet or beat their deadlines with consistent creativity.

Marcia Janke

former Tourism Director of the Wenatchee Valley Visitor's Bureau

Brad is a delight to work with.

Jerri Barkley

Marketing & Communications Coordinator for Wenatchee Valley Chamber of Commerce

I have not known of anyone that has worked with him on a project that has not been 100% pleased with the end product but also with the process.

After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.

I chose Apt Design because Brad’s websites stood out from all the others I saw. The bonus was that besides his talent he is also a joy to work with.

James Townsend

James Townsend, Author and Co-Owner of The Human Condition

Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality.

Apt Design is definitely a name that fits – Brad is capable, the service is right-on, and I recommend him wholeheartedly.

His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with.

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