Ah, the rebrand.  Craig Lukens was taking over the family business and needed a new identity to reflect the change.  He brought his needs to Apt Design: something modern, clear and very new without losing a conservative, financially-responsible appearance.  We worked through the design process together and ended up with a unique, distinguishable mark that met all of his needs.  The logo then carried across into all his identity pieces, including business cards, letterhead, envelopes, and a great new sign outside.

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