I began working with Icicle Creek Center for the Arts in the summer of 2011. At the the company was undergoing major transformation – changing their services, their focus, and even their name. They also brought on a new marketing director to help give Icicle Creek a new image. The first time Lilia and I met we knew we had a big task in front of us, along with the potential to do something really great!
One of the first things we had to do was create diversity among unity. Icicle Creek had multiple branches doing many different things in the arts world. We had to give each of these branches their own flavor while keeping enough consistency throughout to help people recognize they belonged to a whole.
Our latest posters and designs have captured the hearts and attention of the community. We increasingly receive requests from people wondering how they can get one of these posters!
Event posters are some of the most noticed marketing pieces Icicle Creek uses in the community. Lilia and I worked together to create a flexible template for the events showcased in the company’s Performance Series. Each poster uses the backdrop of the mountainous environment surrounding the campus to center the place. The posters showcase the performer’s, each in their own mood, colors and style. Overall the style is consistent while retaining individuality for each show.
The results? An informed public, sell-out events, marketing materials the community wants more of, and one happy client.