The e3 committee is made up of many influential members of the Wenatchee Valley, all with one goal in mind – to promote North Central Washington during the 2010 Olympic Games.  The Olympics will be held in Vancouver, BC and the committee was looking for a way to show visitors that NCW is a sunny recreational getaway.  The idea of sun was key, and Apt developed that into a warm, strong logo that presented a fun place to escape to in any season.  Through good communication and strong concepts Apt was able to give e3 a stable brand that pleased the entire committee.