After a few years in the dental industry and with a steady base of customers Dr. Parkhurst knew it was a good time to create a definitive mark for his business.  He hired Apt Design to create a logo that would reflect the quality care his office delivers.  We created an abstract smiling logo (Dr. Parkhurst didn’t want the generic giant tooth) that is rounded and friendly.  The typography reflects the inviting and casual atmosphere, making this dentist’s office a little less scary.