The Beginning

I began working with Icicle Creek Center for the Arts in the summer of 2011. At the the company was undergoing major transformation – changing their services, their focus, and even their name. They also brought on a new marketing director to help give Icicle Creek a new image. The first time Lilia and I met we knew we had a big task in front of us, along with the potential to do something really great!

One of the first things we had to do was create diversity among unity. Icicle Creek had multiple branches doing many different things in the arts world. We had to give each of these branches their own flavor while keeping enough consistency throughout to help people recognize they belonged to a whole.

Our latest posters and designs have captured the hearts and attention of the community. We increasingly receive requests from people wondering how they can get one of these posters!

The Posters

Event posters are some of the most noticed marketing pieces Icicle Creek uses in the community. Lilia and I worked together to create a flexible template for the events showcased in the company’s Performance Series. Each poster uses the backdrop of the mountainous environment surrounding the campus to center the place. The posters showcase the performer’s, each in their own mood, colors and style. Overall the style is consistent while retaining individuality for each show.

The Results

The results? An informed public, sell-out events, marketing materials the community wants more of, and one happy client.

Or, read one of these:

1. Community Farm Connections Print Projects
2. Write on the River Poster
3. E3 Brochure

After creating logos for each of Community Farm Connection’s branches, Apt Design drove the look and style into a complete identity and design style for the organization.  We set them up with print materials from business cards to signage to newsletters to brochures.  Careful thought was given to create pieces that looked vibrant and beautiful, yet were still editable by staff as they updated the weekly and quarterly newsletter.  Staff, volunteers and customers all were amazed and pleased with the professional image and consistent look Apt Design brought to Wenatchee’s sustainable food non-profit!

Or, read one of these:

1. Newsong Community Church Website
2. Xtreme Internship Brochure
3. Gee Whiz: The Story of Grady Auvil

For the fourth year of our collaboration with Write on the River we suggested trying something a little different for one of their promotional posters.  The creative design was loved by both the committee and the attendees and the conference had another sold-out year!  The rest of the year’s print projects featured the monochromatic color scheme and rich ornamentation.

This design featured on: Creattica

Or, read one of these:

1. Write on the River Website
2. Write on the River
3. Fathappy Poster

Every now and then you get a project where you are allowed to go all out on production.  What better time to do that than when designing wedding invitations for your sister?  This happy couple is having an elegant wedding with a big night of dinner and dancing to follow.  Apt Design reflected that mood with an ornamented invitation embellished with embossing and metallic ink.  Using the wedding’s colors, pink and gold, we created a festive invitation that celebrates the engagement while remaining entirely classy.

Or, read one of these:

1. Gee Whiz: The Story of Grady Auvil
2. Fathappy Poster

With marketing clout from a variety of sources backing them, the e3 committee hired Apt Design to create a brochure that promoted the region to tourists from around the world.  Utilizing a warm color scheme, we packaged an array of wonderful local photos that shows the diversity of recreational opportunities concentrated here in North Central Washington.  The brochure wrangles all these photos under control with a modernist grid design.  Professional copy by Jennifer Korfiatis gave the reader plenty of reasons to come to the area, and a printing of over 50,000 brochures gave the design to plenty of readers.

Or, read one of these:

1. Xtreme Internship Brochure
2. Community Farm Connections Print Projects
3. Write on the River Poster

The logo that Apt Design created for Xtreme came fully to life as we fashioned a full design style around it.  Aimed at a target audience aged 18 to 24, this style was bold, grungy, and complex.  Its heavy textures and ornaments were designed to appeal directly to its audience.  The brochure that was produced met with instant enthusiasm from current and future members of Xtreme and gave the program a definitive look.

Or, read one of these:

1. Xtreme Internship Logo
2. E3 Brochure
3. Community Farm Connections Print Projects

Dr. Johnson was interested in a business card that would reflect his professionalism and education to his consulting clients. Apt Design provided him with a solution that is simple but makes a clear and concise statement. The cards were printed on water- and tear-proof paper, so Dr. Johnson could feel comfortable handing them out in any circumstances.

Featured on: Creattica, 72 Stunning Business Cards

Or, read one of these:

1. Write on the River Poster
2. Fave’d Up
3. Wenatchee Business Journal Logo

Apt Design worked closely with Howell at the Moon Productions from the beginning phases of their new documentary film. We created a design style which was integrated in both the video and across promotional materials. Apt Design handled the creation of all the promotions and collateral for the film, including invitation postcards, banners, the dvd face and cover, advertisements, the movie poster and more.

Or, read one of these:

1. gee whiz: a movie premiere
2. Write on the River Poster
3. the story of stuff

Always fun to work with, this rockin’ popgrass band got a new design style for their new cd. The printed materials reflect the fun mood of the group.

Or, read one of these:

1. Write on the River Poster
2. Gee Whiz: The Story of Grady Auvil
3. John D. Johnson, DVM Business Cards