Apt Design » Portfolio

Apple Country Snowmobile Club

Apt Design — Fri, 16 Sep 2011 14:51:13 +0000

The Apple Country Snowmobile Club was looking for a new website that would serve a few purposes. They wanted a central hub for delivering news to members, a high-ranking site that would allow area snowmobilers to find local information, a place for new members to learn about the Club and signup to be a member, and a connection into their forray into social media. In addition the site needed to be friendly and extremely easy to use.

Instead of trying to add all of that to their old site we decided the ACSC needed to start fresh. I helped them design a minimal site that reflected the beauty of their winter playground and the warmth of the people involved. The site not only met all of their objectives, it exceeded their expectations and now helps them get information to current members and recruit new ones.

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NCW Weddings

Apt Design — Thu, 15 Sep 2011 18:58:32 +0000

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Kelly Allen of Full Bloom Marketing had an idea. She wanted to build an online resource for brides looking to get married in the beauty of North Central Washington. From this idea was born NCWWeddings.com. Having worked with Apt Design before she knew where to come for a uniquely designed website that delivered for both her and her visitors. After some strategy sessions and wireframing of the entire site, I designed and developed NCWWeddings.com. The site uses subtle design elements of ornamentation, texture and color to match the beauty of North Central Washington and the weddings taking place here.

Kelly now updates the site herself, doing everything from adding new posts from multiple authors to adding new ads from her vendors. Backend analytics provide her with easy-to-digest data about who is visiting her site and what they are doing, and she is also able to provide her advertisers detailed reports about the views and clicks they received on their ads.

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eBay Motors iPhone App

Apt Design — Wed, 18 May 2011 23:09:18 +0000

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Its not every day that you get to work with one of the top companies on the internet to create a brand-new app for the world’s leading smartphone. Working with eBay on their new Motors iPhone app was a dream project. The Shane&Peter team brought me onboard to help create a functional, friendly user experience and a beautiful, memorable design for this new app.

The project started with Shane and I creating wireframed screens and walkthroughs of the entire app – basically thinking through how the user would use and navigate every part of the program. After that was done I turned into lead designer on the project and worked with Ryan to create the look and feel of the entire app. I put together a style that was a throwback to the idea of old baseball cards (one of the themes of the app), while still being very clean and modern. I paired rough textures with clean, sharp fonts and lots of contrast to create one of my most favorite designs I’ve worked.

The app itself is packed with features. You can browse beautiful cars, save specific searches for your car, and even create your ‘garage’ which stores info and pictures about cars you own or want to own. Go ahead and download the app in the App Store, or read Shane&Peter’s announcement of the completed project.

In the end this was a great project for everyone. My client, Shane&Peter, was super happy with the way the design turned out; eBay was delighted with the app we gave them; and dozens of great customer reviews in the App Store show that the target audience is loving this work.

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Zillow Blog

Apt Design — Fri, 06 May 2011 18:06:37 +0000

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This is another exciting project I worked on for Shane&Peter Inc. Zillow has an overall brand that we worked within to create a cleaner, more modern feeling style site. We also took a look at the content on the current blog and surfaced the most important features and stories, making the site more easily navigable by users.

As one of the two lead designers I was responsible for designing concepts of the site, detailing the final design, developing design direction, and working to make sure design elements stayed consistent across the entire site.

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AP College Football Website

Apt Design — Fri, 29 Oct 2010 03:26:25 +0000

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This is one of my first projects that I worked on as a freelancer for Shane&Peter Inc., and we started things off big. The Associated Press was looking to get some of their news and expertise directly to consumers; their rankings Poll is one of their standout enterprises. Our team was tasked with the idea of putting together a site that would showcase both their extensive depth of college football news and their proprietary AP Poll, and look good doing it.

As a site for hardcore fans you can wade deep into football stats and stories, this site has all the information you could ever want. It also has great interactive features like Create Your Own Poll and the ability to reconfigure the site based on your favorite team.

As one of the two lead designers I was responsible for designing concepts of the site, creating sections and details of the final design, interacting with the team to develop design direction, and working to make sure design elements stayed consistent across the entire site.

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Wenatchee Valley Chamber of Commerce Website

Apt Design — Thu, 28 Oct 2010 23:50:17 +0000

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The Wenatchee Valley Chamber of Commerce’s site is one of the most visited websites in the area, but was increasingly going out of date and becoming difficult to update. The Chamber has worked with Apt Design for years, and when they decided to work with me on this project I knew we had a great new site in the making.

We got to work and immediately defined our main objectives: a cleaner, brighter site that has more timely information, better content for Chamber members, and can be updated by Chamber staff. The new site meets all those objectives and more. While we focused on keeping the site a great resource for visitors and locals, we increased the functionality of the site for better resource for Chamber members. A new blog was setup where the Chamber could easily disseminate business news to the Valley. Both the Events section and the Member Directory, which were important but had been hidden, were given more priority.

Overall the site was given a brand-new fresh look that reflects the spirit of the Wenatchee Valley and the resourcefulness of it’s Chamber.

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Wenatchee Valley Sports Council Website

Apt Design — Mon, 12 Jul 2010 23:00:52 +0000

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The Wenatchee Valley Sports Council was in dire need of a new website. The Council is a key resource for locals and visitors interested in any and all sports facilities and happenings in the Valley. However their old site was hard to navigate, information was hard to read, and the updating process was not as quick and smooth as it could have been. Eric Granstrom approached Apt Design to help rework their site, and I was excited to work with him. The Sports Council’s new website organizes their wealth of information much better for their visitors and presents it in a much more readable format. We added the ability to update the site with News articles, and even pull in the very latest news from Twitter. Eric was thrilled to be able to update every part of the new site quickly and easily himself .

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Lukens Insurance Identity

Apt Design — Fri, 04 Jun 2010 17:33:48 +0000

Ah, the rebrand. Craig Lukens was taking over the family business and needed a new identity to reflect the change. He brought his needs to Apt Design: something modern, clear and very new without losing a conservative, financially-responsible appearance. We worked through the design process together and ended up with a unique, distinguishable mark that met all of his needs. The logo then carried across into all his identity pieces, including business cards, letterhead, envelopes, and a great new sign outside.

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Apple Annie’s Antiques Website

Apt Design — Fri, 14 May 2010 15:30:26 +0000

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Apple Annie’s Antique Mall in Cashmere, Washington is one of the biggest in the entire U.S. But their website was badly outdated and no longer reflected was what going on at the store. So Apt Design got together with the management to create a new website that was much simpler, gave a better sense of the mall’s atmosphere, and could easily be updated in the future. We worked with professional copywriter Jennifer Korfiatis to create all-new content for the site, and used the design style across other design pieces, including a new rack card. The owners are very happy with the new look and the website has been driving traffic, and ultimately sales, to the mall.

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Kay Kenyon Website

Apt Design — Fri, 16 Apr 2010 22:29:16 +0000

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I’ve worked with best-selling author Kay Kenyon for a few years helping her keep her older, static website updated. When the time came to make a change to a site that she could easily update herself we were both ready to move forward. Kay’s new site incorporated her blog, which had previously been hosted elsewhere, directly into her new website (and even importing all the old posts). The new, merged site serves as a one stop shop for her fans and for beginning writer’s looking for tips from Kay’s blog posts. Kay’s new site prominently features ways to connect with her via her newsletter, on Facebook, and at her live appearances. The navigation was kept extremely clean and adds a useful twist of following you down the page. Kay was overjoyed with the new design and her visitors find the new site to be beautiful, easy to navigate and very useful.