The Apple Country Snowmobile Club was looking for a new website that would serve a few purposes. They wanted a central hub for delivering news to members, a high-ranking site that would allow area snowmobilers to find local information, a place for new members to learn about the Club and signup to be a member, and a connection into their forray into social media. In addition the site needed to be friendly and extremely easy to use.
Instead of trying to add all of that to their old site we decided the ACSC needed to start fresh. I helped them design a minimal site that reflected the beauty of their winter playground and the warmth of the people involved. The site not only met all of their objectives, it exceeded their expectations and now helps them get information to current members and recruit new ones.