This is Apt Design

Hi, I’m Brad Fitzgerald, a visual designer and the owner of Apt Design.

My work has garnered awards and praise but most of all it’s created a reputation for high-quality design for an ever-growing list of happy clients. Since 2006 I’ve been creating design projects for some of the world’s biggest brands, but here’s why you’re going to love working with me:

I communicate clearly

Whether via email, Slack, or your favorite project management system you won’t be left scratching your head when we talk. I leave notes for all design comps and can explain why I make the design decisions I deliver. Enjoy coherent conversations at every turn.

I design for the client

Plenty of designers can copy the latest UI from the frontpage of Dribbble and give it back to you. I dig deeper and look at clients’ goals, brand, and desired changes to create compelling custom designs that are just for them. They’ll appreciate having their own voice, you’ll appreciate a more unique portfolio.

I’m reliable

My experience and meticulous planning means you don’t have to worry about deadlines being met.  I consistently exceed my clients’ expectations in the realms of business and design. Finally feel confident that your project is in secure hands.

I’m personable

It shouldn’t be a pain to work with a freelancer. In addition to creating great design you need someone who is easy to get along with and whom you can trust with your project. I’ve integrated seamlessly into large and small teams and play nicely with others. You’ll be pleasantly surprised at how easy it can be to work with me.

I’m professional

I bring over 10+ years of experience to your team. That counts because I understand what it’s like running a business and coordinating a project. I work independently so you don’t have to hand-hold to get a design done. My eye for detail and organization produces clean files for your team to have just what they need. And simple billing makes your bookkeeping a cinch.

Let’s get started on your project right away!

 

Reid Peifer, Creative Director at Modern Tribe
When I look at finished work from Brad – I don’t see his face all over it. It’s not about him – it’s about the design.  When I look at a finished project and see a happy client, happy budget and happy timeline – well Brad’s face is all over that.

Read what other clients have to say about working with Apt Design.

 

Looking for a few last random tips about me? I love trail running, I’m a family man, and I’m currently running trails and hanging out with my family as we travel the U.S. full-time in our RV. Need a full resume? Check it out here.

Shane Pearlman

Shane Pearlman, CEO at Modern Tribe

I can count on Brad. When he says he’s going to do something he gets it done. That accountability is probably one of the most important things I can have from someone I work with. Brad is certainly one of the most accountable people I’ve had on my team.

When you hire Brad you get his creative talent mixed with dependability and you end up with someone who is really great to work with.

Mike Caemmerer

Program Director at Icicle Creek Center for the Arts

Brad’s work consistently impresses. He has a great knack for designing material that both fits our mission and pushes our look to be new and fresh and innovative. Working with Brad is a delight. It is a collaborative venture that engages the creative process. His patience seems endless—in spite of how much we test it. Brad and Apt Design an ideal fit for us.

Brad is a complete professional and a pleasure to work with — he’s intuitive, creative, responsive and reliable.

Robert Howard

Author

Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story. What’s more, he is a pleasure to work with—a great listener and highly collaborative!

Gina Muller

former Director of Sales and Marketing for Gill Diamond Hospitality

We have seen an increase in our internet revenue since having the new websites.

After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.

I love working with Brad! His eye for detail is what really differentiates him from other designers. When I work on a project with Brad, I always know that the finished product is going to be stellar.

I chose Apt Design because Brad’s websites stood out from all the others I saw. The bonus was that besides his talent he is also a joy to work with.

Allison Williams

Executive Director for the City of Wenatchee

Brad was excellent to work with! He was creative, utilized broad input and was very quick to turn around deliverables. I would highly recommend Brad and Apt Design.

Nick Ohrn

Developer and Owner of Plugin-Developer.com

I still get compliments every other week on my site design and I think a huge reason my conversions are through the roof is because of the stellar work you did on that site. That project was by far the smoothest experience I’ve ever had with a contractor and I wouldn’t hesitate an instant to work with Brad again.

Roger Clute

former Executive Director of the Wenatchee Valley Visitor's Bureau

The thing that I have always appreciated about Brad is his timeliness in turning around great new designs even in the face of looming deadlines. Creativity is at the heart of good design and Brad is blessed with an abundance of creative DNA. Brad’s professional, straightforward and timely approach to design creation and implementation will make your life easier.

Kelly Allen

Insurance Broker

Working with Apt Design is like working with a genie….”Your wish is my command!” I simply had to share my vision, and, poof, just like that, it was created! Timely, detailed, and precise. It’s comforting to know that I never have to worry when working with Apt Design. They consistently come through for me, allowing me to focus my energy in other areas.

Craig Larsen

former Executive Director at the Wenatchee Valley Chamber of Commerce

I have seen Brad’s web design work on two separate and very different projects. I was impressed on each occasion with the time he took to really understand what the customer wants and needs from each project, leading to a great website both times.

Benjamin Field

Principal and Clarity Consultant at be,clearly

The quality of his work and his professionalism (think pragmatic time management, setting expectations) are superb. He’s a seasoned freelancer and that means good things if you’re a client of a collaborator.

Justen Forge

Author

EVERY project he works on is the most important project to him, and that’s how he makes you feel through his accessibility, responsiveness, communication and professionalism.

Jamie Howell

Author, Owner of Howell at the Moon Productions

Communicating design concepts can be tricky, so when you find somebody who can consistently understand your abstract needs and ideas and translate them into creative designs that actually work, you latch on to them. That’s why I latched on to Brad at Apt Design at the very beginning and have stayed with him ever since.

Jennifer Korfiatis

Marketing Consultant, Professor

I have always found his creativity, professionalism, and work ethic to be outstanding. He consistently meets deadlines, and is honest and up-front as to his timeline when scheduling my projects.

Greg McKenzie

Director of CUDA Peru

…artistic intuition that can’t be learned, keen insight into what a project needs, the people skills to lead the creative process, the organizational skills to manage the whole undertaking, and the work ethic to get the job done when and how it should be.

Dr. Robert Rosenthal

Author

It was a pleasure to work with Brad at Apt Design. On the design front, his concepts were spot on, so we never got started on false trails. And he easily and accurately incorporated my feedback in a comfortable back-and-forth dialogue that resulted in a strong final product. I remain extremely pleased with the result.

Jason Jablonski

Professional Athlete, Owner of SET Coaching

When it came time to design my website choosing Apt design was the best decision I could have made. Apt Design is always on time with all projects and the quality of work is second to none.

Apt Design is definitely a name that fits – Brad is capable, the service is right-on, and I recommend him wholeheartedly.

Darren Reynolds

former Owner of Caffe Mela

Brad’s design sense is outstanding. I can communicate a concept and leave it up to him to come up with a beautiful, balanced, and rich interpretation of our ideas. It’s nice to have a few thoughts, and just say go.. and be amazed by what he creates.

Blair McHaney

President of The Gold's Gym Franchisee Association, Owner of Wenatchee Valley's Gold's Gyms

Brad is a guy that elevates himself to the status of “trusted advisor” and not many marketing partners understand how to do that. On top of that, I get e-mails from my staff telling me how wonderful it is to work with Brad. Brad has earned our trust and our business.

James Townsend

James Townsend, Author and Co-Owner of The Human Condition

Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality.

Adam Vognild

Co-owner of The Inner Circle Gym

Brad did an incredible job of building our web site. We would recommend Brad to anyone needing a creative and highly functional site for their business.

Marissa Collins

Marketing Director at the Numerica Performing Arts Center

Brad executes a project with such ease that it really makes for an enjoyable experience. I trust Brad and would highly recommend his design solutions to anyone.

Jerrilea Crawford

Community Development Director, Wenatchee Chamber of Commerce

What I love about Brad is that he can capture the vision of what I am wanting designed and make it even better than I imagined. To top it all off, Brad is just a really nice guy and he’s easy to work with!

Andy Dappen

Founder, Editor of WenatcheeOutdoors.org

Brad was always extremely prompt and professional in turning around what we requested. And Apt Design brought top quality design elements and ideas to the table for our consideration.

As an author, I wanted something that would showcase my books, but do so by telling a kind of story. And that is exactly what Brad accomplished. The finished product is beautiful, evocative and efficient, just like a great novel.

I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.

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