This is Apt Design

Hi, I’m Brad Fitzgerald, a visual designer and the owner of Apt Design.

My work has garnered awards and praise but most of all it’s created a reputation for high-quality design for an ever-growing list of happy clients. Since 2006 I’ve been creating design projects for some of the world’s biggest brands, but here’s why you’re going to love working with me:

I communicate clearly

Whether via email, Slack, or your favorite project management system you won’t be left scratching your head when we talk. I leave notes for all design comps and can explain why I make the design decisions I deliver. Enjoy coherent conversations at every turn.

I design for the client

Plenty of designers can copy the latest UI from the frontpage of Dribbble and give it back to you. I dig deeper and look at clients’ goals, brand, and desired changes to create compelling custom designs that are just for them. They’ll appreciate having their own voice, you’ll appreciate a more unique portfolio.

I’m reliable

My experience and meticulous planning means you don’t have to worry about deadlines being met.  I consistently exceed my clients’ expectations in the realms of business and design. Finally feel confident that your project is in secure hands.

I’m personable

It shouldn’t be a pain to work with a freelancer. In addition to creating great design you need someone who is easy to get along with and whom you can trust with your project. I’ve integrated seamlessly into large and small teams and play nicely with others. You’ll be pleasantly surprised at how easy it can be to work with me.

I’m professional

I bring over 10+ years of experience to your team. That counts because I understand what it’s like running a business and coordinating a project. I work independently so you don’t have to hand-hold to get a design done. My eye for detail and organization produces clean files for your team to have just what they need. And simple billing makes your bookkeeping a cinch.

Let’s get started on your project right away!

 

Reid Peifer, Creative Director at Modern Tribe
When I look at finished work from Brad – I don’t see his face all over it. It’s not about him – it’s about the design.  When I look at a finished project and see a happy client, happy budget and happy timeline – well Brad’s face is all over that.

Read what other clients have to say about working with Apt Design.

 

Looking for a few last random tips about me? I love trail running, I’m a family man, and I’m currently running trails and hanging out with my family as we travel the U.S. full-time in our RV. Need a full resume? Check it out here.

Gautam Nayak

Doctor and President of the US Medical Soccer Team

Working with Brad was one of the best decisions our organization made. He is a consummate professional and delivers a beautfiul product in a timely fashion. He strives to make the website easy to navigate, practical, and visually appealing.

Kelly Allen

Insurance Broker

Working with Apt Design is like working with a genie….”Your wish is my command!” I simply had to share my vision, and, poof, just like that, it was created! Timely, detailed, and precise. It’s comforting to know that I never have to worry when working with Apt Design. They consistently come through for me, allowing me to focus my energy in other areas.

Casey Picker

Wordpress Developer

I love working with Brad! His eye for detail is what really differentiates him from other designers. When I work on a project with Brad, I always know that the finished product is going to be stellar.

Dr. Robert Rosenthal

Author

It was a pleasure to work with Brad at Apt Design. On the design front, his concepts were spot on, so we never got started on false trails. And he easily and accurately incorporated my feedback in a comfortable back-and-forth dialogue that resulted in a strong final product. I remain extremely pleased with the result.

Emma Otheguy

Children's Author

Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.

After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.

Jerrilea Crawford

Community Development Director, Wenatchee Chamber of Commerce

What I love about Brad is that he can capture the vision of what I am wanting designed and make it even better than I imagined. To top it all off, Brad is just a really nice guy and he’s easy to work with!

Jack Penning

Executive Director, Sixel Consulting

Brad is the ideal designer for a client that seeks excellence and speed without sacrificing quality.

Zach Cheatham

Owner of Z-AXIS Creative

Brad always seems to find new and exciting ways to convert ideas and client direction into beautiful and unique website designs. The quality of his work, turnaround time, and attention to detail are all top-notch.

His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with.

Mike Caemmerer

Program Director at Icicle Creek Center for the Arts

Brad’s work consistently impresses. He has a great knack for designing material that both fits our mission and pushes our look to be new and fresh and innovative. Working with Brad is a delight. It is a collaborative venture that engages the creative process. His patience seems endless—in spite of how much we test it. Brad and Apt Design an ideal fit for us.

I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.

Andy Dappen

Founder, Editor of WenatcheeOutdoors.org

Brad was always extremely prompt and professional in turning around what we requested. And Apt Design brought top quality design elements and ideas to the table for our consideration.

Lyn Kelley

Communications & Events Coordinator at the Wenatchee Valley Museum and Cultural Center

Brad is a joy to work with. He’s a great listener. He was able to take our vision and make the reality of our design even better! He is a design professional with an understanding of what businesses need: on time, on budget and on point. He was patient with our input, prompt with our…

Justen Forge

Author

EVERY project he works on is the most important project to him, and that’s how he makes you feel through his accessibility, responsiveness, communication and professionalism.

Robert Howard

Author

Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story. What’s more, he is a pleasure to work with—a great listener and highly collaborative!

Roger Clute

former Executive Director of the Wenatchee Valley Visitor's Bureau

The thing that I have always appreciated about Brad is his timeliness in turning around great new designs even in the face of looming deadlines. Creativity is at the heart of good design and Brad is blessed with an abundance of creative DNA. Brad’s professional, straightforward and timely approach to design creation and implementation will make your life easier.

Marissa Collins

Marketing Director at the Numerica Performing Arts Center

Brad executes a project with such ease that it really makes for an enjoyable experience. I trust Brad and would highly recommend his design solutions to anyone.

Shane Pearlman

Shane Pearlman, CEO at Modern Tribe

I can count on Brad. When he says he’s going to do something he gets it done. That accountability is probably one of the most important things I can have from someone I work with. Brad is certainly one of the most accountable people I’ve had on my team.

When you hire Brad you get his creative talent mixed with dependability and you end up with someone who is really great to work with.

Brad is a complete professional and a pleasure to work with — he’s intuitive, creative, responsive and reliable.

Lilia Grundy

Marketing Director for Icicle Creek Center for the Arts

Working with a new designer can be overwhelming – but through Brad’s organizational systems and resources, we were able to work through various projects in record turn-around timing. Additionally, our latest posters and designs have captured the hearts and attention of the community. We increasingly receive requests such as “how can I get one of those posters?!”

Jamie Howell

Author, Owner of Howell at the Moon Productions

Communicating design concepts can be tricky, so when you find somebody who can consistently understand your abstract needs and ideas and translate them into creative designs that actually work, you latch on to them. That’s why I latched on to Brad at Apt Design at the very beginning and have stayed with him ever since.

I really can’t recommend Brad highly enough. He’s come through for us time after time, and always delivers outstanding work. His sites are beautiful and functional works of art. Brad has designed the websites for some of our biggest authors. You know he’ll deliver an amazing site, right on schedule.

Kelly Boyle

Realtor

I would recommend him to any business that seeks to improve their image and market share. Brad is more than a service provider, he is a business partner.

Allison Williams

Executive Director for the City of Wenatchee

Brad was excellent to work with! He was creative, utilized broad input and was very quick to turn around deliverables. I would highly recommend Brad and Apt Design.

Sherri Schneider

Executive Director of Community Farm Connection

It was so much fun working with Apt Design on our logos and branding. Brad listened carefully to what everyone had to say and then somehow gleaned the critical points out of that diverse input.

Marcia Janke

former Tourism Director of the Wenatchee Valley Visitor's Bureau

Brad is a delight to work with.

Kelly Allen

Owner of Late Bloomer Productions

Brad is not only one of the most creative people I have ever worked with, he is truly one of the “nice guys” who make life and work easier and more fun.

Nick Ohrn

Developer and Owner of Plugin-Developer.com

I still get compliments every other week on my site design and I think a huge reason my conversions are through the roof is because of the stellar work you did on that site. That project was by far the smoothest experience I’ve ever had with a contractor and I wouldn’t hesitate an instant to work with Brad again.

Reid Peifer

Creative Director at Modern Tribe

His design work and attention to detail is impeccable. He’s also pushed me, and our team to become better designers. When I look at finished work from Brad – I don’t see his face all over it. It’s not about him – it’s about the design. When I look at a finished project and see a happy client, happy budget and happy timeline – well Brad’s face is all over that.