Brand New is a website that reviews and critiques new and redesigned logos and identities. Always a good read, they are not always praising designs just because they are new or designed by a famous design firm. Recently they wrote about a logo tournament that ends with just one logo standing.

The tournament was judged by some of the biggest names in the design world. Though the reasons these logos made it into the tournament is a little unclear, the ensuing battle is spectacular. And while we wouldn’t necessarily agree with all of the decisions (we think Apple should have made it further – but we’re a little biased), the overall winner makes sense. Not only is Target’s logo brilliantly simple, their in-house design team has been winning awards (for things like this) across all media in the past few years.

Not everyone agrees with the results of the showdown; check out the comments on that post to get some other opinions. And don’t forget to tell us what you think about the fight to the death here.

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